- Non Union
JOB PROFILEAAPS Salaried
- Information Services, Level A
Job TitleCommunications Coordinator & Digital Specialist
DEPARTMENTCommunications and Web Support | Administrative Leadership | The Office of the Vice-Provost International
- $7,294.50 CAD Monthly
Posting End DateSeptember 16, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date Mar 31, 2022
The Communications Coordinator & Digital Specialist supports all communications, digital content and promotional work of the Office of the Vice-Provost International (OVPI) and its units. The Coordinator helps the OVPI deliver on its communications goals: raising awareness of the OVPI and its services; addressing OVPI unit communications needs; and boosting awareness of UBC global engagement among target audiences.
Working under the supervision of the OVPI Communications and Web Specialist, the incumbent supports short- and long-term communications and content marketing projects aligned with UBC's global engagement strategy, In Service , the portfolio's goals and key focuses, and raises understanding and awareness of the OVPI core work.
This position is responsible for creating top-quality digital assets complying with UBC standards; ensuring the steady flow of timely, relevant content; promoting OVPI and global partner initiatives; building targeted social media audiences; contributing to up-to-date industry best practices for the portfolio; regular measurement and reporting. The incumbent uses an array of current communications tools and techniques to deliver on the OVPI communications strategic goals, engaging different target audiences on a variety of communications platforms.
The Office of the Vice-Provost International is located within the VP Academic portfolio, and serves as a resource to all UBC faculties. Through the leadership of the Vice-Provost International, the OVPI is responsible for driving the university's vision for In Service , which targets two goals:
1. Catalyzing transformative learning experiences in global contexts, and on global issues, to shepherd students on their voyages towards global citizenship and leadership;
2. Enhancing the impact of scholarly activities, creative endeavors and service capacity to help build a better world.
- Under the direction of the Communications and Web Specialist, supports OVPI communications initiatives, projects and promotions that advance the Office's goals and priorities.
- Works with the Communications and Web Specialist, and unit directors, on promotion of programs and campaigns across the university and wider community; produces social media distribution toolkits and shares with UBC faculty communicators.
- Creates print and digital communications and marketing collateral, including posters, social media graphics, postcards, reports, brochures, presentations, promotional assets, e-newsletter content and illustrations, as well as website media, in line with the UBC brand and tailored to target audiences. Designs and updates templates to unify the look and feel of OVPI materials, aligned with the UBC brand.
- Creates written content for social media channels, including photography, illustrations, video clips, blog posts, as aligned with OVPI communications initiatives and campaigns from promotion through targeted channels.
- Manages and facilitates social media conversations; interacts regularly with target audiences to build engagement.
- Responsible for OVPI and unit website content updates and uploads, plus design and functionality enhancements.
- Produces regular website analytics reports (website and social metrics) to inform decision-making.
- Supports the Communications and Web Specialist with communications efforts, including writing, editing and proofing.
- Performs other related duties as required.
Consequence of Error/Judgement
This position represents the Office of the Vice-Provost International as well as the University, and is required to exercise professional judgment, maturity, collegiality and initiative while undertaking all responsibilities and developing relationships and partnerships. Incorrect decisions or poor judgment will directly affect UBC's reputation with students, faculty, staff, partners and the broader community. Inappropriate actions, errors in performance or indiscretions in judgment can negatively impact OVPI's working relationships and credibility with a range of critical internal and external partners, may result in legal action or negative public relations, incur inappropriate costs, and/or jeopardize the Office's reputation.
Works independently under supervision of the Communications and Web Specialist. Works with members of OVPI to achieve the communication goals of the portfolio and its units. Works with guidance, regular check-ins and progress assessments. Must be self-directed, able to manage project priorities and work somewhat independently. The incumbent is expected to show initiative and creativity in reaching set goals. Work is reviewed periodically to assess performance and ensure completion of project milestones.
May participate in the recruitment, hiring, training and supervision of Work Learn students to support the communications portfolio of the unit. Provides training
to support staff involved in specific communications projects as needed. May give direction to external service providers.
Undergraduate degree in a relevant discipline. Minimum four years of related experience, or the equivalent combination of education and experience.
- University degree in Communications, Marketing or Journalism an asset
- Communications and marketing experience in post-secondary education or in large, complex organizations preferred.
- Proven experience in digital and non-digital communications projects for a variety of audiences, digital asset creation, photo editing and analytics reporting.
- Proven experience in social media marketing, management, tools, and channels, including Instagram, YouTube, Facebook and Twitter.
- Experience working with web content management systems, including Drupal and WordPress.
- Demonstrated ability to work in a project-based environment, manage multiple and concurrent projects, set priorities, and meet project deadlines.
- Demonstrated working knowledge of the principles and practices of communications, new media, public relations, and branding.
- Demonstrated ability to write quickly and fluently for a variety of audiences and communications platforms (e.g. print, websites, Twitter and other social media, etc.).
- Ability to accurately proofread for English language usage, spelling, grammar, and punctuation.
- Effective oral and written communication, interpersonal, presentation, and public relations skills.
- Well-developed level of initiative, creativity, attention to detail and judgment in all communications work.
- Adaptable, creative and critical thinker who can make informed and thoughtful decisions.
- Ability to use tact and discretion when working with information of a confidential or sensitive nature.
- Ability to work effectively and diplomatically with various levels of administration, campus audiences, external agencies, and the public.
- Ability to work effectively both independently and in a team environment that is collaborative, complex, and with a diverse range of stakeholders.
- Demonstrated ability to design basic communications assets.
- Demonstrated working knowledge of graphic and web design principles required.
- Ability to use desktop publishing software at an intermediate level, such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
- Experience producing e-newsletters using platforms such as MailChimp would be considered an asset.
- Proficiency in Microsoft Office applications, including Word, PowerPoint, Outlook, Excel.