- Non Union
JOB PROFILEAAPS Salaried
- Information Services, Level C
Job TitleCommunications & Media Relations Manager
DEPARTMENTCommunications Management | Communications | Faculty of Medicine
- $10,433.50 CAD Monthly
Posting End DateSeptember 30, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date May 5, 2023
This is an 18 month maternity leave replacement.
Reporting to the Executive Director, Creative & Communications, Faculty of Medicine, the Communications and Media Relations Manager provides leadership and consultation in all aspects of communications to advance strategic priorities while maintaining and strengthening the reputation of the Faculty and therefore the University, at the local, provincial, national and international level.
Responsible for developing and implementing province-wide communications and media relations plans to enhance the profile of the Faculty's research programs. The Communications and Media Relations Manager is also responsible for developing effective relationships with various stakeholders and vendors, both internal and external to UBC, to develop opportunities for integrated and collaborative communication projects and stories.
Works in collaboration with UBC Media Relations, faculty department heads, faculty members, research coordinators and communications teams at partner organizations to: identify and promote the Faculty's research and educational initiatives and accomplishments to key stakeholder groups and to the general public; to respond to media inquiries; and to manage issues that could affect the Faculty s reputation.
Our Vision: To Transform Health for Everyone
Our Values: Respect, Integrity, Compassion, Collaboration and Equity
The Faculty of Medicine is comprised of approximately 2,200 administrative support, technical/research and management and professional staff, as well approximately 650 full-time academic and 8,500 clinical faculty members and is composed of 19 academic basic science and/or clinical departments, three schools, and 23 research centres and institutes. Together with its University and Health Authority partners, the Faculty delivers innovative programs and conducts research in the areas of health and life sciences. Faculty, staff and trainees are located at university campuses, clinical academic campuses in hospital settings and other regionally based centres across the province.
1. Develops and implements a strategic communications and media relations plans to broadly publicize the Faculty's research programs and advance the Faculty's strategic plan.
2. Develops and implements results-driven strategic communications projects and initiatives to support and advance the Faculty's research programs. Works closely with the Executive Associate Dean Research, the Director, Research, and leadership within research programs across the Faculty's distributed platform.
3. Directs the creation of high-profile communication articles, reports, and media highlighting individual research and research programs. Plans, coordinates, writes and edits a wide range of stories and news items for earned and owned media channels.
4. Develops and implements innovative and effective media relations and communications initiatives and activities that raise the profile of programs and research provincially, nationally and internationally to media and various stakeholder audiences in support of the priorities of the Faculty of Medicine.
5. Designs, develops and implement strategies to evaluate communications activities for research programs to analyze the ir effectiveness.
6. Develops and maintains effective relationships with Faculty leadership and units, UBC units and partners
- including academic partners, health authorities and, BC government and funders
- to develop and implement strategies for integrated and collaborative communication projects and stories.
7. Provides advice and consultation to program leadership and staff on external and internal communications issues, strategies and messaging working with the Executive Director, and UBC Media Relations and Government Relations to ensure completeness, accuracy and consistency of messaging and content.
8. Identifies opportunities, researching, writing and editing content, including video production and photography, to support digital storytelling, news releases, internal announcements and memos, newsletters, publications and reports, overseeing design and production, for both internal and external audiences that support the Faculty's strategic goals, demonstrate return on investment and impact, and enhance the reputation of the Faculty and its people.
9. Works closely with the communications team to develop and implement a Faculty editorial calendar and targeted digital strategies to engage audiences, including the use of web, social media, and other emerging platforms.
10. Develops creative tactical plans to achieve project goals on time and on budget. Problem-solves communications projects.
11. Researches, writes and reviews speaking notes and presentation materials for a variety of Faculty spokespersons to deliver to internal and external audiences.
12. Works with the Development Team to support fundraising strategies, announcements and events.
13. Develops and provides training (e.g., media, key messaging, communication planning etc.) to faculty and staff to support communications initiatives and goals.
14. Cultivates strong relationships with internal clients and partners to maintain the reputation of the Faculty Communications team through professionalism and positive contributions in meetings.
15. Supports the Communications team in all phases of communications efforts and performs other related duties as required.
Consequence of Error/Judgement
This role exercises initiative and judgement in establishing priorities and carrying tasks through to completion, and must demonstrate tact and discretion. Works independently and as a team member within established guidelines and standards. Work is reviewed in terms of effectiveness of development and implementation of communication plans and projects. Makes decisions regarding the content of high profile or university-wide communications and media events. Error in the performance of duties or inappropriate disclosure of confidential information may adversely affect the image and reputation of the Faculty.
Reports to the Executive Director, Office of Creative & Communications.
This role manages projects and may manage and coordinate the work of staff where needed. Explains work procedures to new or inexperienced staff. May direct the work of internal and external service providers.
Undergraduate degree in a relevant discipline. Minimum six years of related experience, or communication services, or the equivalent combination of education and experience.
Experience in communications services preferred.
Membership in IABC, CPRS, BCAMA or BCAIM preferred.
Accreditation in communications, marketing or PR an asset.
Demonstrated experience implementing project management practices.
Experience in client relations, particularly working with internal client structure or agency environment.
Experience in publication management, including developing editorial themes, overseeing content, increasing and engaging with subscribers, and production. Demonstrated experience in developing effective and proactive marketing campaigns, developing ROI metrics, and providing analytic measurement of marketing efforts. Ability to work effectively and diplomatically with various levels of senior administration, audiences, external agencies and the public. Demonstrated communication skills such as development of marketing materials, event planning, presentation skills, business and communication plans and strategic plans. Demonstrated ability to adapt writing style for various purposes and for different publications and media requirements. Ability to communicate effectively with excellent oral and written communication skills and a high level of proficiency in English grammar. Demonstrated social media expertise to engage audiences. Ability to break down complex information and exercise diplomacy, tact and discretion when working with information of a confidential or sensitive nature. Ability to work effectively independently and in a team environment. Ability to set priorities, to be detail-oriented, and work well under pressure to meet deadlines. Ability to recognize, respect and work effectively with individuals and groups with diverse perspectives and backgrounds. Takes initiative in learning about language and issues relating to equity and diversity. Ability to develop and maintain cooperative and productive working relationships and engage in workplace culture. Ability to recognize and appreciate the contributions of colleagues. Committed to demonstrating respect to colleagues at every level by trusting in their abilities and knowledge to perform their roles and earning respect through meeting commitments. Models and demonstrates good communication through active listening and appreciative inquiry and open to providing and receiving timely, constructive feedback. Listens to, encourages and expresses creative and innovative ideas. Open to experiment and improvise with new ways of approaching processes, tasks or problems.