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Wise Publishing is a digital publisher of personal finance advice and information aimed at helping Americans and Canadians make sense of finance. We’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices.

Our core product is MoneyWise, our widely read, high-quality personal finance brand which serves the U.S. (MoneyWise.com) and Canada (MoneyWise.ca) that reach over 10,000,000 people each month.

We are seeking a senior media buyer. Reporting to the Sr Manager of Digital Marketing, the senior media buyer will optimize our media buys and grow our revenue. This role will achieve this by:

  • Buying media with a positive ROAS
  • Optimizing media processes for ROAS growth
  • Assist in coaching the media buying team

RESPONSIBILITIES:

  • Deeply understand the digital marketing performance of each platform
  • Assist SR. Manager in leading media buying team
  • Lead and analyse media buys and develop and implement innovative strategies for improvement and growth
  • Performing ROAS analysis to evaluate the efficiency and effectiveness of different marketing campaigns
  • Develop insights for optimizing media
  • Providing consultancy on campaign tagging and additional on-site tracking
  • Maintaining phone number tracking and analyzing leads and rentals from each marketing channel
  • Keep abreast of media buying trends

REQUIREMENTS:

  • 4-6 years experience
  • Expert in all of the latest advertising and media trends
  • Deep understanding of arbitrage media buying
  • Deep understanding of buying for positive ROAS
  • Experience with RevContent
  • Experience With Taboola
  • Experience with Facebook Ads
  • Experience with Yahoo Gemini

TECHNICAL SKILLS:

  • Adwords/Adwords Editor
  • Bing Ads/Bing Ads Editor
  • Google Analytics
  • Facebook Ads/Facebook Ads Editor
  • AdBeat
  • Canva or Photoshop
  • SpyFu
  • SEM Rush
  • Excel
  • Powerpoint
  • BI tools

NICE TO HAVE

  • Bachelor degree in business, marketing, or math
  • Management experience
  • Google Analytics Certified
  • Google Adwords Certified

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