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About TallGrass Natural Health

TallGrass Natural Health is the leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness. As a certified B Corp, TallGrass must continually meet rigorous standards of social and environmental performance, accountability, and transparency. Our current brand partner portfolio includes Botanica, MegaFood, Host Defense, Innate Response, Manuka Health, and Naturtint, Annemarie Borlind, Renew Life, NeoCell and Burt's Bees.

Our Core Values

- Celebrate - We work hard, play hard and laugh hard.

- See the big picture - We see, understand and care about the whole process.

- Build community - We nurture our relationships and ourselves.

- Follow through - We honour the trust people place in us.

- Show gratitude - We respect and appreciate everyone's contribution.

- Do good - We care about the health of all people and our planet.

About the role :

We are looking for a values-based individual to join our growing marketing team at TallGrass Natural Health. Your mission is to support the digital needs of our natural wellness brands (Botanica Health & MegaFood) by helping create a first-class digital experience for our Canadian consumers online. You will be working closely with our digital marketing specialist to ensure our consumers have a seamless experience across all our digital platforms. You will be responsible for Email marketing and Campaign Management, Website content update, Conversion targets online, Google Ads optimization, Facebook Ads optimization & Social Media engagement. We are looking for a highly organized individual who is interested in growing and learning with our team. This role reports to our Marketing Manager and works closely with our digital specialists.

What you will be doing:

- Building/growing an email marketing list of consumers with the help of our specialists

- Developing monthly email campaigns with the help of our education team

- Email Marketing/ Copywriting based on content provided by our education team

- Monthly website maintenance for our brands using WordPress; Product pages, homepages, store locator, Blog and recipe uploads, education page updates to increase our organic traffic by 20% YOY

- Helping reach our monthly traffic conversion rate of 25% based on purchase intent measures

- Assisting with monthly Google Ad Setup & campaign management, ensuring our targets are met through consulting with our Ad specialist

- Monthly Facebook Ad Setup & campaign management, ensuring our targets are met through consulting with our Ad specialist

- Helping reach our monthly follower goals with 10% YOY growth.

- Facebook Engagement activity with the direction of our Social Media Specialist

- Coordinating shipping requests for Media/PR packages

- Coordinating between photographers/ videographers for asset production

- Helping with the planning and execution of new product launch efforts on our digital platforms

- Coordinating with our Amazon team on monthly pricing & promotion updates for online ads

- Monthly digital reporting on digital activity across brands

You have/you are:

- Excellent communication skills

- Copywriting Experience

- Gratitude and a positive approach to work

- Google AdWords experience

- Google Analytics experience

- Familiarity with WordPress

- Facebook Ad experience

- Digital advertising experience (email marketing, social media ads, online media ads)

- Agency experience, managing multiple client accounts is an asset

- Willingness to learn & adapt to a changing environment

- Passion for natural health and wellness is a must!

Qualifications :

- Digital Marketing, business, communications or-related degree/diploma

What can you expect?

- Competitive compensation

- Flexibility to work from home during COVID

- Wellness program and health benefits

- Staff product allowance and discount

- Education assistance

- Paid time off to volunteer

- Profit sharing and savings plan

- Regular team socials and company events

- Dog-friendly office

Job Type: Full-time

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