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Founded in 1971 in Somerset, England, today Mulberry is a truly global fashion company and the largest manufacturer of luxury leather goods in the United Kingdom. Across all locations, we are united by our employee values: Be Bold, Be Open, Be Responsible, Be Imaginative.

If these are values you share, we would love you to join our team.

The Role:

You will be a confident communicator with an expert understanding of the social media landscape and its complexities. As an analytical thinker, you will have the ability to turn data into actionable insights to support channel growth. You will make strong connections with your peer group across the business and provide leadership to the Social Media Assistant.

Duties & Responsibilities:

Strategy:

  • Develop organic and paid plans for brand and product launches, key cultural moments and events.
  • Own social media strategic responses to marketing campaign briefs, partnering with channel leads and marketing stakeholders to ensure alignment.
  • Educate internal teams around best practice social media strategies, new formats and content.
  • Deliver innovative campaigns through developing first to market opportunities.

Content:

  • Generate ideas and requirements for social content in response to campaign briefs, working closely with creative and marketing stakeholders.
  • Work with creative teams to ensure content is optimised for platforms and adheres to best practice.
  • Collaborate with communications and creative teams to identify relevant creators and influencers to work with across key platforms Instagram, YouTube & TikTok.

Publishing:

  • Manage the planning and optimisation of content across Mulberry's global social channels.
  • Communicate plans to internal marketing and creative stakeholders.
  • Support the Social Media Assistant with publishing and scheduling across channels.

Localisation:

  • Lead local social activations, adapting global strategies to APAC platforms, working with regional teams to inform tactics and messaging.
  • Brief external media agency on paid and organic campaign plans across key APAC platforms, managing content delivery and final sign off.
  • Collaborate with regional stakeholders, creative and external agencies to plan and create content for APAC platforms.

Reporting & Insights:

  • Work with the Social Media Assistant to deliver weekly, monthly and campaign reporting across organic and paid (APAC) activity including competitor benchmarking.
  • Conduct social research, listening and monitoring to understand brand sentiment and performance to inform future thinking.
  • Communicate and distribute performance reports to key stakeholders.

Brand

  • Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.
  • Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions and experiences may not always be shared by your colleagues.
  • Act as an ambassador for Mulberry and communicate positively about the brand.

Skills & Experience Required:

Expert knowledge and experience across all aspects of social media marketing, with a clear understanding of the nuances between owned, paid and earned media.

  • Highly motivated and enthusiastic individual with experience working within an in-house social media / marketing team or digital agency.
  • An understanding of APAC social platforms including WeChat, Weibo, Line and KakaoTalk.
  • Demonstrates attention to detail and ability to multi-task with a track-record of working in a fast-paced environment.
  • Excellent communicator who builds strong internal and external relationships.
  • Strives to be innovative, with a keen interest in trends, new initiatives and keeping on top of the competition.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at via Isarta.

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