About Fiix

Fiix is on a mission to build better maintenance teams by connecting customers to the tools, resources, and technology they need to join the future of maintenance. We help our customers drive better business outcomes with easy-to-use, AI-driven maintenance software, an open ecosystem, pre-built integrations and the industry expertise they need for maintenance success. There are over 3000 maintenance teams in 100+ countries using Fiix to improve communication, asset health, and even sustainability.

Creating positive social impact is baked into our company DNA, and as one of Canada's fastest-growing companies and Best Workplaces, we're transforming an industry and doing it the right way.

About the team

Our Fiixers are the key to our success. Our team is made up of professionals who bring together a variety of experiences, backgrounds and perspectives. We celebrate the diversity of our people and place a high value on creating an environment where everyone can bring their whole self to work.

As a Fiixer, you will work in a caring and collaborative culture, alongside people who are passionate and purpose-driven. You'll have the support and resources you need to grow, achieve your professional goals and develop your career for the future.

In our fast-paced, high-growth environment, you'll have the opportunity to work on challenging projects, develop your expertise and pursue leadership, within and outside of your role. Plus, as a BCorp certified organization, there are tons of opportunities to make an impact! Take paid time off to volunteer in your community, start up a new committee, join an employee resource group, or mentor other Fiixers. Best of all, you'll have the flexibility to work remotely or come and experience our awesome office. No matter where you're working from, we're committed to ensuring that the Fiixer experience is best in class!

We are looking for a passionate and motivated Digital Marketing Specialist to support our expanding marketing team. The ideal candidate should be passionate about digital marketing with the ability to think about problems from both a creative and scientific point of view to make qualitative and quantitative decisions. This individual will work closely with our Director of Demand Generation, SEO Manager, and Digital Marketing Specialist to improve our existing digital marketing efforts.

We're a team of market disrupting, like-minded individuals who have a passion for driving results and running and creating complex marketing campaigns that drive real business results. We all do things our own way, but we come together each and every day to create and deliver the long awaited solution to an antiquated industry and we have a lot of fun while we're at it.

What you will do:

• Support development and execution of global demand generation programs aimed to drive inbound and outbound leads for the business. Additional campaign efforts include life cycle marketing and brand campaigns. Typical responsibilities:
• Develop and optimize paid search campaigns that adhere to the latest best practices in smart bidding, keyword targeting, campaign structure and portfolio bid optimization for a global program in multiple languages leveraging advanced testing techniques (experiments) and copy techniques like dynamic keyword insertion, ad customizers and if/then statements. Knowledge of optimization best practices are also expected
• Create and optimize paid social campaigns on LinkedIn, Facebook, and Instagram by leveraging both manual and automated bidding solutions with knowledge of ad copy best practices and how to build/create advanced audience segmentations such as customer match, account match, and more...
• Assist with SEO optimization and audits with the ability to leverage SEO tools such as SEMRush, ScreamingFrog, AHREFs, and more to gleam insights that help us make content, SEO, and competitive market decisions
• Work with Pay-Per-Lead and Referral programs on networks like G2 and Capterra to help us optimize our bids and improve our directory/page performance to align with our ICP strategy
• Manage budgets and pacing across all paid channels and organic vendors to help us hit our spend targets, while finding ways to better allocate dollars in partnership with the Digital Marketing Manager
• Reconcile monthly budgets with the finance team to ensure documents and line items are properly accounted for, including using Excel formulas to easily automate/scale management of funds
• Analyze and communicate marketing program performance to internal stakeholders finding points of optimization or testing to implement or surface to the greater team to help meet and exceed program goals
• Partner with the brand and content marketing teams to build, execute, launch and measure the performance of marketing automation programs and optimization projects in Marketo
• Be able to dig to develop reporting in partnership with marketing leaders to surface reporting that can be used to determine the business impact of marketing efforts
• Actively building knowledge and learning the latest digital marketing trends and changes, while learning from the marketing team to develop and grow as a digital marketer

What we're looking for:

• Strong knowledge of some of the following are expected: paid acquisition channels (Google Ads, LinkedIn, Facebook, Instagram, Capterra, etc...), web analytics (Google Analytics and Google Tag Manager) and SEO best practices and tools (SEMRush, AHREFs, Search Console, Screaming Frog, etc...)
• A strong Excel user who is confident building reports to help surface insights
• Equipped with 1-2 years of experience in a demand generation role with a preference for SaaS experience
• A clear, friendly, and open-minded communicator who is not afraid to surface/communicate concerns
• An empathetic marketer who wants to create better marketing experiences
• A data-driven individual who likes to see the outcome of their efforts
• Bachelor's Degree or diploma in a relevant field

Nice to Have:

• Marketo and Salesforce Experience
• Multi-lingual (with Spanish or French as preference)

Equity Statement

At Fiix, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.