Reporting to the Head of Marketing, the Digital Marketing Specialist is responsible for Versatile's online presence. Developing, overseeing and reporting on all digital experiences and campaigns including a robust social media presence, corporate website maintenance, email marketing, and dealer tools. This role will work across stakeholder groups to define and implement a strategy via PPC, SEO, social media, and paid search marketing campaigns. The Digital Marketing Specialist will lead numerous campaigns across different platforms and should be sophisticated and experienced in a variety of digital marketing automation tools, CRMs, and social media automation tools.

Key Responsibilities & Duties :

• Craft engaging experiences across digital properties (website, email, social media, advertising) to increase traffic, followers, engagement and brand awareness
• Develop, execute, and report on social media campaigns for Facebook, Instagram, and Twitter
• Provide consistent and professional engagement while maintaining brand voice and identity throughout communications
• Build, maintain and report on paid activities through Google tools and social media providing day-to-day management of campaigns, bid strategies, spend and optimization efforts to ensure KPIs are identified and aligned with business goals
• Create custom campaigns and workflows in HubSpot that generate, engage and nurture leads
• Maintain customer databases and leads in CRM tools and lead capturing initiatives (HubSpot etc.)
• Lead digital projects from inception, through development, execution and launch
• Manage website SEO improving performance and discoverability
• Generate digital reports on the analytics of online activities, provide recommendations for improvements based on performance
• Coordinate website updates for various departments, including job postings, product bulletins, news updates etc.
• Collaborate with the marketing team and other internal and external stakeholders to develop effective strategies that reflect the Versatile brand and contribute to business objectives
• Other duties as assigned

Job Requirements

*Skills, Experience & Requirements:

*

• Ability to execute professionally on all job responsibilities listed above
• Degree/Diploma in a field related to Marketing, Communications, Business or equivalent
• 3+ years of relevant work experience in Digital Marketing
• Proven track record for developing powerful digital experiences while ensuring consistent brand messaging and positioning across digital platforms
• Mastery of corporate social media management, PPC, SEM and SEO principles and best practices
• Individuals that are Google certified (Ads, Search, Analytics) will be given preference
• Experience using HubSpot is an asset
• Excellent organizational skills, the ability to multi-task and an eye for detail
• Strong time-management, scheduling and planning skills
• Superior analytic skills and the ability to interpret data to inform decisions
• Clear and effective communication skills with internal and external parties
• Motivated self-starter that can work independently and collaborate as part of a team

Job Snapshot

• Employee Type:

Full-Time

• Location:

Winnipeg

• Job Type:

Marketing

Manufacturing

• Experience:

At least 3 year(s)

• Date Posted:

6/17/2022

Job Type: Full-time