Marketing Specialist, University Communications
Primary Purpose: The Marketing Specialist will provide marketing and communications leadership and support to the development and implementation of innovative, effective and reliable marketing strategies to advance the reputation, priorities and goals of the U of S Consumer Services Department. This department includes Retail Services, Residence Services, Protective Services, Culinary Services, and Parking and Transportation Services.
Nature of Work: Reporting to the Director of University Communications in University Relations, the Marketing Specialist will work with retail and area supervisors across the departments to help identify new business opportunities, develop campaigns and analyze results to measure the marketing effectiveness and ROI. This position's primary focus is on Consumer Services unit initiatives which include increased sales of U of S and Huskie apparel and merchandise, increased sales and awareness of Culinary Services offerings and events, and increased communication and marketing efforts in Residence Services, Parking and Transportation Services, and Protective Services. The marketplace is highly competitive, and the university environment is people-oriented, complex, decentralized and fast-paced, with concurrent priorities and deadlines. Consequence of error is significant to the university's reputation and profile. The position requires some travel and occasional evening and weekend work.
The specialist exercises judgment, discretionary decision-making and builds collaborative relationships with a cross-section of senior administrators, staff, students and other key stakeholders to develop and implement the marketing and branding strategies of the Consumer Services Department while ensuring workplace efficiencies and seamless service to stakeholders. The work requires a proactive, strategic approach and the ability to communicate effectively to diverse audiences through a variety of methods and communication mediums. Establishing and maintaining positive, mutually beneficial relationships and confidentiality is essential to success. Work will involve strategic marketing planning, including creation, co-ordination, implementation, management and evaluation activities, which are necessary for the success of projects.
University Relations (UR) is responsible for institutional advancement programs (which includes alumni and external relations, communications and marketing, and development) and as such is dedicated to supporting the advancement needs of all colleges, units and the university as a whole. UR is comprised of specialized teams including Operations and Services, Advancement, and Strategic Communications. More than 100 advancement professionals work at various locations including the UR office in the Thorvaldson Building and in colleges and schools across campus. The specialist is located in the central University Relations office.
The University of Saskatchewan values diversity and Indigenous engagement is a strategic priority. In support of this priority, the position will contribute to a team environment which recognizes and supports the importance and value of equity, diversity, and inclusion in achieving the mission of the university, and actively seek out those with diverse cultural backgrounds, perspectives, and experiences to support the mission.
In University Relations, the nature of our work centres on our guiding principles of being:
- Committed to each other's success: We look for opportunities to make all our teams and the University successful.
- Collaborative and integrated: We work together toward shared goals.
- Solutions- and action-oriented: We continuously seek a path forward and we get things done.
- Brave and courageous: We expect to encounter obstacles. We face these challenges head-on.
- Respectful: We demonstrate our regard for others through listening, understanding, and acknowledging the contributions of all.
Typical Duties or Accountabilities:
- Develop and implement strategic marketing plans with measurable outcomes to support the priorities of the Consumer Services Department
- Manage projects from initial meetings with multiple partners (Retail Services, Culinary Services, Residence Services, Parking and Protective Services) through to delivery of final products
- Write copy for a variety of mediums including print, radio, television and online
- Build and foster key relationships with leaders and marketing professionals at the university in a highly decentralized environment, and work with community partners in order to advance the department marketing and branding priorities
- Create and organize promotions and events to generate new business in university retail outlets (Shop USask Bookstore, Shop USask Health Sciences, Shop USask at Preston Crossing, Tim Hortons Locations, Starbucks, Booster Juice, Arts Cafe? and Ag Cafe?)
- Execute and/or direct content creation that supports each unit's social media strategy to contribute to the strengthening of the university's online presence
Schedule, monitor and optimize social media posts and accounts
- Provide resources and support in managing unit website maintenance and minor updates
- Conduct customer research initiatives through focus groups and surveys
- Ensure the university's verbal and visual identities and guidelines are stewarded and appropriately implemented in all marketing strategies and plans
- Provide innovative, effective and reliable strategic marketing advice and expertise to the Consumer Services unit to support the success of business initiatives and outcomes
- Manage budgetary requirements of marketing initiatives and projects for each Consumer Services unit and ensure the effective use of resources
- Manage consultants, freelancers and other suppliers related to the marketing operations
- Protect and enhance the reputation of the university by ensuring that department plans and strategies align with university priorities, directions and positioning strategy
Education: an undergraduate degree in marketing, communications or a related field. An equivalent combination of education and experience will be considered. IABC and CPRS membership and credentials are considered assets.Experience: three to five years of directly related experience in marketing and/or communications with at least three years of progressive responsibility; experience and success in applying marketing and branding strategies and principles in a complex and decentralized environment; experience working in a post-secondary environment is an asset. Knowledge of the University of Saskatchewan's culture, issues, goals and stakeholders is an asset.
Skills: strong leadership and consensus-building skills; the demonstrated ability to think and act strategically, responding positively to challenges; superior ability to interact with and engage people; highly motivated and organized with polished presentation, marketing copy and strategy writing skills, strong interpersonal skills; ability to work independently, collaboratively and within a team environment; exceptional strategic planning skills; and proven experience in exercising diplomacy, creativity and self-motivation
Inquiries regarding this position can be directed to Kris Foster at via Isarta.
Department: University Relations
Employment Group: ASPA
Full Time Equivalent (FTE): 1.0
Salary: The salary range, based on 1.0 FTE, is $64,107.00 - 100,169.00 per annum. The starting salary will be commensurate with education and experience.
Salary Family (if applicable): Specialist Professional
Salary Phase/Band: Phase 2
Posted Date: 6/16/2022
Closing Date: 7/13/2022
Number of Openings: 1
Work Location: May be eligible for hybrid work under the terms of USask's Alternative Workspace Guidelines
The successful applicant will be required to provide the following current verification(s) where 'Yes' is indicated below. Further information is available at: https://careers.usask.ca/tips-for-applying.php
Criminal Record Check: Not Applicable
Driver's License and Abstract Check: Not Applicable
Education/Credential Verification: Not Applicable
Vulnerable Sector Check: Not Applicable
Please review the University of Saskatchewan's Health and safety requirements for faculty, staff and students in consideration of the COVID-19 pandemic.
The University believes equity, diversity, and inclusion strengthen the community and enhance excellence, innovation and creativity. We are dedicated to recruiting individuals who will enrich our work and learning environments. All qualified candidates are encouraged to apply; however, in accordance with Canadian immigration requirements, Canadian citizens and permanent residents will be given priority. We are committed to providing accommodations to those with a disability or medical necessity. If you require an accommodation in order to participate in the recruitment process, please notify us and we will work together on the accommodation request. The University of Saskatchewan's main campus is situated on Treaty 6 Territory and the Homeland of the Métis. We pay our respects to the First Nations and Métis ancestors of this place and reaffirm our relationship with one another. Together, we are uplifting Indigenization to a place of prominence at the University of Saskatchewan.