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Seeing beyond numbersº
At Laurentian Bank, we believe we can change banking for the better. Founded in Montreal in 1846, Laurentian Bank helps families, businesses and communities thrive. Today, we have over 2,800 employees working together as One Team, to provide a broad range of financial services and advice-based solutions for customers across Canada and the United States. We drive results by placing our customers first, making the better choice, acting courageously, and believing everyone belongs.

This role sits within Laurentian Bank, a subsidiary of Laurentian Bank Financial Group.

The Marketing Growth team at the Laurentian Bank has created a new role as Senior Advisor, Product Marketing, payment & credit products, internally referred to as Senior Advisor, Marketing, to support the ambitious client acquisition targets of the Bank, especially on digital channels, and to support the advisory force in branches. The Bank is entering an exciting transformation program focused on an approach that puts clients at the centre of all our intentions and actions.

As Senior Advisor, Marketing for this product category, you will need to be highly knowledgeable about the market and understand, as well as embody, the needs and concerns of clients at different points in their financial life cycles-specifically first-time buyers and families. You will also need to identify opportunities for personal finances as a whole based on the economic context. You will work in partnership with the Marketing, Digital and Product teams to design a range of highly compelling products and their go-to market strategies, with the goal of reaching the right client segments at the right time in their financial life cycles.

Responsibilities

You will demonstrate your leadership by developing marketing strategies to promote client acquisition and retention. You will collaborate with key internal and external partners to meet and exceed ambitious growth objectives and attract new clients to the Bank.

As an expert, you will have to effectively communicate and confidently present your recommendations at a manager/VP level. You will lead the development of annual marketing plans and work with the communication and content strategist to optimize your conversion funnel, i.e., awareness, interest and conversion of the products and services for which you are responsible. You will be required to leverage all internal (LBC) and external (public) marketing channels to ensure the activation of your marketing activities. You will be called to work with external agencies to assemble a marketing campaign calendar, as well as performance measures for post-launch strategic plans. Together, you will work to follow up on their recommendations in order to grow our brand recognition, reach key client segments and increase our relevance with financial services consumers.

Qualifications

º More than 10 years of progressive experience in marketing establishing strategies and running customers-centric campaigns in the financial industry and the personal and mortgage financing market
º Ability to create successful marketing plans to efficiently communicate on internal, external digital and traditional channels
º Ability to plan, implement and monitor multi-channel marketing campaigns with the Marketing, Digital and Product teams, as well as Personal Banking partners
º Expert knowledge of digital media, their metrics and performance
º Proficiency in writing marketing, media and creative briefs
º Capacity to work efficiently in ambiguous situations and develop and implement processes to optimize collaborative work
º Ability to link your day-to-day responsibilities to the marketing team's strategic goals, based on the priorities of the business line
º Skilled at managing relationships with agencies and suppliers
º Demonstrated leadership skills for relationship management and negotiations, as well as strong influencing skills
º Ability to keep track of multiple priorities, plans, timelines and budgets on a daily basis
º Strong understanding of the regulatory environment impacting financial services
º Proficiency with the Microsoft Office Suite
º Demonstrated ability in core and role-specific competencies including teamwork, adaptability, customer service, planning, presentation, analytical, and decision-making skills
º Bilingualism (French/English) required

Additional Information

Equity, Diversity & Inclusion
We are proud to be an equal opportunity employer and are committed to fostering an inclusive and accessible work environment that reflects the diversity of our customers and our communities. We welcome and encourage applications from individuals from all groups, including Indigenous people, women, visible minorities, and persons with disabilities, regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other legally-protected ground.

Accessibility
Accommodations for persons with disabilities are available upon request for job applicants taking part in all aspects of the recruitment process.

PIPEDA
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