The TMX Group Enterprise Client Strategies team is responsible for bringing a strategic and client-centric approach to the business. Functional responsibilities include marketing, branding, digital engagement, communications and public relations.
Reporting to the Director, Integrated Marketing; the Senior Integrated Marketing Specialist will carry a wide range of responsibilities with a unique focus on supporting the execution of key digital marketing initiatives across the enterprise.
The ideal candidate must be a confident self-starter, strategic thinker with demonstrated business acumen.
Business Unit Marketing
Develop and deploy sector marketing campaigns, in collaboration with Senior Manager to ensure appropriate reach and amplification of BU business objectives
Assist with creation of brand and marketing activations for Issuer related events such as Market Opens/Closes and other celebrations
Collaborate with peers in managing Market Centre marketing activities, including but not limited to, event signage and Market Centre digital signage planning
Deploy a range of digital marketing activities across the Enterprise including but not limited to digital advertising, creation of landing pages, deployment of email marketing campaigns
Assist with the development of campaign-specific content, ad copy and messaging
Works closely with team to monitor campaign performance and adjust accordingly
Develop and report campaign metrics and analysis of results
Assist in the creation and execution of content in various forms, including video, email, thought leadership, market reports, industry reports, and product/services guides.
Coordinate editing and proofing process through all stages of development.
Digital, Web and Customer Analytics
Optimize content based on viewing and engagement metrics.
Track results and conduct post-campaign analysis.
Monitor web traffic and metrics to identify and deploy best practices.
BA and/or post secondary education in Marketing and Communications, or related field.
Minimum of 5+ years of relevant digital marketing experience.
Strong understanding and appreciation of the strategic role of content marketing and how it supports business objectives and impacts customer behaviour.
Strategic business writing skills to develop meaningful content that engages and tells the brand/product story.
Comprehensive understanding of current online digital marketing concepts, strategy and best practices.
Experience in marketing automation (Pardot), community marketing, SEO, PPC, email marketing, and social media
Moderate proficiency in HTML, CSS.
Experience with video script and storyboard creation
Experience with Adobe Creative Suite.
Strong attention to detail.
Ability to work well in a fast-paced environment with competing priorities and tight deadlines.
Strong project, time management and organizational skills.
Comfort in working individually, within a team and also with senior management.
Knowledge and experience within the Canadian financial industry, with investor relations background
Bilingualism (French) is an asset.
TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.