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We're LumiQ - an audio-first professional education platform for CPAs. We help CPAs get their continuing professional development (CPD) hours through engaging podcasts with business leaders (the CFOs of Slack, Shopify, Yelp, Yahoo!, TD Bank, and Wealthsimple just to name a few). CPD is the yearly required learning that CPAs generally dread doing. They're tired of dealing with boring webinars, irrelevant content, and product experiences that are out-of-date. That's why they've flocked to LumiQ and our mission to make professional learning enjoyable.

With 600+ Canadian companies signed up, and >100% YoY growth, we're at the precipice of launching a global movement that's going to massively change the professional education and podcasting industries. We've also recently expanded into the US market and we're seeing strong traction.

We're looking for a Lifecycle Marketing Manager to join our Marketing team. You'll report to our Interim Head of Marketing, Pam, and partner with cross-functional stakeholders to build and execute strategic churn mitigation and win back Customer Relationship Management (CRM) programs. This person will manage the day-to-day, hands-on creation, implementation, and optimization of retention-focused email, SMS and push notification campaigns for tens of thousands of users on the LumiQ podcast platform. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the customer, and is relentless at finding the quantitative and qualitative feedback you need to build a world-class retention program.

What You'll Be Responsible For:

  • Own execution of retention-focused CRM initiatives for content consumption including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.
  • Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect the current state of live flows.
  • Guide email segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize retention and LTV.
  • Continuously conduct A/B tests and analyze results to garner insights to improve engagement, retention, and LTV.
  • Ensure high quality and error-free implementation, testing, and QA of email marketing campaigns.
  • Support other marketing initiatives as needed.

Who You Are:

  • 3+years experience in CRM & Lifecycle Marketing, subscription experience a plus
  • Hands-on experience with Braze, Iterable, Marketo, or similar ESP
  • Excellent organizational and prioritization skills, with superb attention to detail.
  • Strong campaign management and problem-solving skills
  • Analytical thinker with experience in data-driven marketing
  • Ability to drive experimentation focused on core success metrics
  • Knowledge of HTML, CSS, and email client basics
  • Experience managing robust testing roadmaps
  • Eagerness to be hands-on and proactive, with a strong desire and curiosity to learn

If you think your experience is most of the way there we'd still love to meet you!

Please note this is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office for some team and company-based activities.

Benefits and Perks

  • Flexible health benefits, including a yearly health spend account
  • Weekly team social events (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot Ones Challenge, Escape Room, and our own personal ice cream truck rental to name a few...)
  • Schedule flexibility. We know our employees have lives outside of work, and don't mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!
  • Nomad policy: Work remotely up to one month of the year from anywhere in the world!

Office space at one Canada's most well regarded startup accelerators- OneEleven (Front and John Street) which includes ping pong and foosball tables, monthly learning events, and a great opportunity to grow your personal and professional network with the dozens of other startup folks in the space

The chance to work with the world-class investors behind us, including Jean Desgagne, former CEO of GES at the TMX, Joel Lessem, Founder & CEO of Firmex, Neil Wainright, Founder and CEO of Nexonia, and Dennis Bennie, one of the Founding members of the Creative Destruction Lab.

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