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Procurify is the leading all-in-one spend management solution that helps mission-driven organizations deliver tracking, accountability, and end-to-end workflows for expenses and spending. It's our goal to unlock the financial potential of our customers so they can create a greater positive impact in society.

We're looking for a Manager, Content Marketing to join our high-performance marketing team!

About The Role

Procurify is looking for a proven Manager, Content Marketing to join our team and play an integral role in leading and defining Procurify's content strategy. The ideal candidate is a motivated self-starter, continuously cultivating their ability to develop meaningful and relevant intent-based B2B content that clearly explains what we do and how we help our customers manage all business spend.

The right candidate will be data-driven and conversion-conscious, with experience building high-value and high-impact content marketing programs that align with our overall go-to-market strategy, improve our inbound lead conversion numbers, and support a repeatable and sustainable lead funnel.

In this role, you'll be leading strategy while also rolling up your sleeves to develop long and short-form content, including simple and clear website copy, insightful buyers guides, informative white papers, interesting blogs and news-worthy press releases that attract, engage and convert the perfect buyer.

Success in this role will be realized by providing the right content to the right people at the right time, turning our content marketing channel into a high-performance revenue-supporting function.

This role is all about creating and offering value - we want people who choose to enter our universe and understand that we truly care and want to help them achieve their spend management goals.

What You'll Be Working On

  • Develop and execute a comprehensive content marketing strategy that drives key metrics across the user lifecycle, with specific focus on conversion, acquisition, and retention.
  • Create and manage a team editorial calendar for content planning and production, and perform regular audits for content gap analysis
  • Create high-value, intent-based content that resonates and speaks to the perfect-buyer and converts website visitors into high-quality marketing leads
  • Leverage marketing analytics and KPIs to make data-driven decisions about current and future content strategies, understand content effectiveness, and continuously improve how our content influences awareness, website traffic, and overall lead conversions
  • Build trust and awareness in the Procurify brand by deeply understanding our buyers and creating content that addresses their pain points
  • Create a strong keyword strategy and leverage SEO best practices to drive higher website traffic and engagement that will allow us to scale and grow the content marketing channel organically
  • Be diligent in keeping all our content and assets accurate, up-to-date and ahead of the market

Who We're Looking For

  • 5+ years' experience in high-growth marketing, preferably with a SaaS or B2B company
  • Strong content marketing management and hand's on execution with examples of great content
  • Deep understanding of the importance of intent-based content, value-based content, SEO content and unified content tone and voice across all channels
  • Outstanding written communication and relationship-building abilities
  • Positive and open-minded with excellent leadership, problem-solving and strategic thinking skills
  • Team player aligned with organizational objectives while working as an individual contributor
  • Solid project management skills including the ability to collaborate with cross-functional partners, prioritize high impact content marketing activities and keep the projects moving forward
  • Experience managing or providing guidance to team members is preferred

WHY PROCURIFY?

We're committed to helping mission-driven organizations spend smarter

We empower mission-driven organizations around the world - across industries like biotechnology, education, health care, manufacturing, and software - to achieve their goals by making their money go further.

Money is complicated, managing it shouldn't be. We make spend management smart and simple.

You're empowered to do your best work

We've created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:

  • Flexible working: We're a remote-first organization with flexible working hours. Work anywhere from within Canada!
  • Four-day workweek: Burnout is real. To help you restore balance between work and life, all Procurify team members work four days a week.
  • Unlimited responsible time off: Work hard, play harder. All team members can take advantage of our unlimited responsible time off policy.
  • Extended health benefits: Massage appointments, dental coverage, counseling... You name it, our extended health benefits program likely covers it. Take advantage and become the best version of yourself.
  • Community initiatives: We have a strong commitment to community. Join one of our regular community days, donate to our Donate Your Day program, and get involved with one of our lunch and learns.
  • Stock options: Everyone has a chance to own a part of Procurify!
  • DEI initiatives: We regularly run a diversity, equity, and inclusion roundtable where we host guest speakers and tackle the topics that matter.

We have an amazing team

We've welcomed team members who were boat captains, funeral directors, swing dancers, competitive gamers, plumbers, and novelists. Everyone has a story and we're here to embrace them!

LEARN MORE

Procurify is an Equal Opportunity Employer. We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression.

If you feel like you don't meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don't want those feelings to get in the way of meeting you!

Apply online today and let's start a conversation.

To find out more about Procurify, check these resources out:

  • Get to know our team through our Meet us Monday videos
  • Check out what our customers are saying about us
  • Read Dashed!, our official culture blog

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