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Title: Marketing Manager - Coors Original

Date: Sep 6, 2022


Toronto, CA

Posting Number: 23637

A Career In Beer

Our purpose at Molson Coors Beverage Company is to Unite People to Celebrate All Life's Moments. We are the world's family brewer, brewing and selling our beer for over 350 years around the world. We're Talent Brewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must. We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you.

The Headlines

Build Brands That More People Want To Hang Out

With in the role of Marketing Manager, Coors Original you will be part of the North America Marketing team based in Toronto. We are on a mission to build brands that more people want to hang out with - that means embedding our brands into culture and having the bravery to do breakthrough work that matters, and that people will care about. That is what this role will be all about. It is primarily accountable for building and executing our consumer-led brand plans & marketing initiatives, working with great people across our organization to deliver work you can be proud of and results that will make a difference.

This position reports to the Senior Manager, Coors TM and works closely with the broader Marketing and Commercial teams, here in Canada and in the U.S.

What will you do?

Accelerate Molson Coors ambitions to become First Choice for Consumers and Customers providing the strategic leadership, direction, inspiration and management for some of Molson Coors Iconic Brands.

  • Brand Champion for the iconic Coors Original brand
  • Key contributor to the development of the strategic annual growth plan through opportunity identification across cultural trends, consumer insights and category understanding. Then mapping this against analysis of business performance, in order to provide recommendations on how to deliver brand and business growth.
  • Manage and inspire external agencies to do meaningful, disruptive and innovative work. Partners will span multiple disciplines including creative, media, experiential, shopper marketing, PR and packaging.
  • Development of breakthrough ideas that will deliver against the growth opportunities and come to life in key elements of the brand's marketing plan, including creative development, media and communications, experiential, sponsorship activation and our On-Premise and Retail channels.
  • Lead the Canadian development and execution of complex integrated marketing campaigns (often in working with US partners), collaborating with commercial partners across all divisions of the business, including Customer Solutions, Sales, Supply Chain, Legal and Finance.

Who are we looking for ?

  • You're curious. You like to ask ?why' a lot. You're interested in the culture we live in and in people as human beings. You challenge the status quo and see the world in a different way than most people.
  • You're a problem solver and love a challenge. You like complex projects and can find new ways to solve old problems.
  • You're empathetic and a relationship builder. You're able to embody the feelings and context of colleagues in order to build stronger relationships. You bring positive energy to each situation and can judge the behaviours needed to enable progression.
  • You can prioritize. You understand different business dynamics quickly and can map those to your own projects in order to prioritize in a world where we all try to do too much. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy.
  • You are serious about results, and take pride in a proven track record in delivering.
  • You exhibit Molson Coors core values.
  • You have at least 5 years' experience in brand marketing.
  • You have agency experience (not a mandatory).

Work Perks That You Need To Know About

  • Flexible work programs that support work life balance?including a hybrid work model of 3 days in the office
  • We care about our People and Planet?and have challenged ourselves with stretch goals around?our?key priorities? ?
  • We?care about our communities, and?play our part to make a difference - from charitable donations to hitting the streets together to build parks,?giving back to the community is part of our culture and who we are ?
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization?
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, pension plan with incredible employer match, generous paid time off plans,?an engaging Wellness Program,?and?an Employee Assistance Program (EAP) with amazing ?resources
  • On site Pub?access to cool brand clothing and swag, top events?and, of course...?free beer and beverages! ?
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences? ?

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We're an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Additional Information

Toronto, ON, Canada
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