Company Description

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Job Description

Key Responsibilities:

Marketing Analytics & Data Management

  • Leverage insights of marketing analytics to guide commercial, marketing and customer experience strategies
  • Partner with other marketing managers to continuously test and optimize channel attribution modeling
  • Work closely with commercial marketing and ad tech teams to lead the development of 1st, 2nd, and 3rd party data strategies within online and offline media
  • Act as a product owner for marketing data to integrate and enrich CG's 1st party data via utilization of consumer data platform (CDP) while enabling stakeholders from strategies to activations.
  • Coordinate and analyse data related to customers across DTC channels incorporating revenue, behaviour and product
  • Liaise with operations, merchandising, other analytics teams frequently for on-going business processes and optimization projects

Ownership of Analytics Roadmap and Measurement Framework

  • Build a multi-year analytics roadmap specific to supporting the marketing organization
  • Review and implement attribution in an omnichannel space (offline and online) and ensure it reflects the global nature of our business
  • Revise the global framework for measurement as required to ensure scalability and data consistency
  • Work with existing analytics teams to facilitate the governance and deployment of marketing tags within Google Tag Manager for third party pixels, social media/ad tags, and other agency enabled integrations

Reporting and Adhoc Analysis

  • Develop an internal process that will create capabilities to in-house reporting and data governance
  • Build and operationalize data into reporting platforms for stakeholders via adhoc and automated reports from multiple data sources
  • Manage and provide accessible insights using various visualization software at multiple timeframe cadences

Leadership

  • Support Director, Analytics & Insights via participating in on-boarding and training of the analyst teams
  • Cultivate relationships with project leads from other departments
  • Act as ambassador/champion for the team in cross-functional engagements

Problem Solving and Consultative Projects

  • Support think-tank based gathering of data and delivery of insights
  • Prime cross-departmental projects as per department/organization vision
  • Revenue Gain and Protect deliverables to futureproof commercial delivery and mitigate risks

Experience, Education and Designations:

  • Bachelor or Diploma Education in Business/Computer Science/Math or relevant experience
  • 5 to 7 years of experience in digital analytics, experience with Google Analytics (preferred) and/or Adobe Analytics
  • Extensive experience in data management within marketing (digital, email, search, social media, MMM)
  • Extensive experience with visualization software (Google Data Studio, PowerBI, AnswerRocket, or Tableau)
  • Experience using Google Tag Manager (GTM) or Adobe Dynamic Tag Management (DTM)
  • Familiarity in SQL, Jupyter Notebooks or logic queries in Excel


Additional Information

Toronto, ON, Canada
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