You're passionate about a sustainable future and want to build something special. You want autonomy to own your work and at the same time to work with a talented, like minded team. The pace and scope of building a category defining product and launching on a global scale doesn't scare you - it excites you.

We feel exactly the same way.

Potential Motors is an electric vehicle technology startup focused on electric off-road vehicles. Our technology, Off-Road OS, will accelerate the off-road transition to electric vehicles by enabling manufacturers to develop more modular, performant, and resilient EV products. We are looking for ambitious people to join our team in electrifying an industry, starting with the launch of the world's first Adventure ORV, the Adventure 1.

Here's the Problem we are facing:

We've got an incredible VP of Marketing who is a strategy wizard. You'll work with them directly on branding, product marketing, PR, and general marketing strategy. The problem we have now is needing someone to translate that strategy into tactics and oversee the execution of the projects across all areas of marketing.

Here's where you'll come in:

  • Own digital marketing, including social media strategy, content strategy, and website.

Strategy and Planning

  • Work with VP of marketing to define quarterly marketing OKRs
  • Work with marketing team to translate marketing strategy, brand strategy, and business goals into executable deliverables

Marketing Operations

  • Ensure efficient and effective communication within marketing team
  • Oversee marketing projects, track progress, and remove barriers to success for the team

Brand Execution

  • Serve as a brand evangelist internally, ensuring all marketing activities and content are accomplishing the brand strategy and following the brand guidelines
  • Who you are
  • Extremely organized: You have established effective systems and best practices for managing your own work and the work of a team
  • Tactical thinker: You think in terms of solutions, action plans, metrics, and deadlines.
  • Action-oriented: You are keen to solve problems as soon as they come up and test ideas in the field, rather than just talk about them
  • Growth mindset: You constantly evaluate how you can improve as an individual contributor and how marketing can improve as a function through experimentation and optimization
  • Empathetic: You are adept at understanding the needs, desires, and challenges of new industries and customers
  • Results-driven: You get excitement from new ideas, but you get fulfillment from results
  • What you're good at
  • Strong understanding of social media marketing best practices
  • Intermediate understanding of websites and SEO
  • Confident using project management tools like Jira, Asana, or Monday
  • Comfortable with CRMs like Hubspot or Salesforce
  • Comfortable with common file types for creative marketing projects like graphic design, websites, and video

What it's like to work with us:

Unlimited vacation. Yes, You read that right.

Health benefits plan from day one.

Freedom and flexibility in work-life balance

Clear career progression plans & learning allowance.

Paid Parental Leave

You will work with something real - you will see your work driving!

A values-driven workplace and strong founding culture.

Potential Motors is an equal opportunity employer.

Start Date: Nov 15, 2022

Additional Information

Halifax, NS, Canada
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