This job offer is closed.
Please note that we currently have 2 positions open in the following locations: 1. Loblaw Head Office at 1 Presidents Choice Cir, Brampton, ON L6Y 5S5, Canada 2. Shoppers Drug Mart at 243 Consumers Rd, North York, ON M2J 4W8 Specialist, Brand Marketing The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution Core Responsibilities:
  • Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to inform best practices
  • Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by stakeholders (e.g., Marketing and Division leadership)
  • Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
  • Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, participating in post-mortem discussions, and documenting learnings
  • Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/KPI dashboards; contributes to research, analysis and reporting to inform campaign activity
  • Billing: Oversees management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner Outcomes & KPIs:
  • Delivering on day-to-day marketing activities, timeline management and plan execution
  • Accurate/up-to-date budget tracking and reporting
  • Successful execution of projects
  • Contribution to the achievement of campaign objectives Key Skills & Capabilities:
  • Balancing delivery for multiple projects in a fast-paced environment
  • Brand communications, creative & media strategy (traditional and digital media)
  • Knowledge of general marketing strategy and business principles
  • Developing insights from data & analytics
  • Project management Experience:
  • 1-3 years of experience

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