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Year Round

About Palisades Tahoe

Palisades Tahoe is the largest ski resort in the Lake Tahoe region, boasting 6,000 skiable acres across eight peaks. The more than 70-year-old resort celebrates a rich history as the host of the 1960 Winter Olympics, the Spring Skiing Capital, and home mountain to dozens of Olympic and World Cup athletes across multiple snow sports. With an average annual snowfall of 400 inches, Palisades Tahoe frequently operates the longest ski and snowboard season in Lake Tahoe. The European-inspired Village at Palisades Tahoe offers year-round events and over 50 bars, restaurants, and boutiques, many of which are locally owned and operated. Palisades Tahoe is on the Ikon Pass, which offers access to 47 international ski destinations. In 2021 the resort changed its name, trading in a harmful slur for a name that better reflects its values and legacy. Visit the Palisades Tahoe website or call 1.800.403.0206 to learn more. You can also visit us on Instagram, Twitter, Facebook, and Vimeo.

A Great Job and Benefits to Match:

  • Free skiing
  • riding privileges to 14 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
  • 401(k) plan with generous company match
  • Free lift tickets, plus 50% off lift tickets
  • 25%-50% discount at Food & Beverage locations at Olympic Valley and Alpine
  • 30% discount at Palisades Tahoe operated retail stores, including The North Face, Oakley and more
  • Employee Assistance Program (EAP)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Job Summary: The Public Relations Coordinator supports the PR Manager by coordinating media visits including resort and mountain tours, media requests (information, photos, interview requests). The role also coordinates with regional marketing organizations to ensure cohesive messaging and support of their efforts. Additionally, the role assists with press releases, photography organization and fulfillment, writing and sending press releases and developing company talking points related to various scenarios and projects.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Applicants must be at least 18 years of age.

Job Details:

  • Full time year round
  • Starts at $23 hourly

Essential Job Responsibilities/Duties/Tasks include the following; other duties may be assigned:

  • Resort Knowledge: Know and succinctly communicate details of resort history, resort projects, resort operation/policy and snow statistics.
  • Strategy and Key Objectives: Work with PR Manager and Director of Marketing on PR strategy and objectives and key results.
  • Writing: Understand AP style writing requirements and create and distribute press releases and media alerts with appropriate supporting photo and video.
  • Develop key talking points, assist with copywriting for various projects.
  • Media Hosting/Relationships: Be able to coordinate media visits including lift tickets, lodging, storyline talking points, interview requests, meals and hosting.
  • Develop strong relationships with media via responsiveness and trust-building.
  • Spokesperson: Arrange and conduct interviews, represent the company internally/externally.
  • Media Tracking and Reports: Work with PR Agency on media coverage tracking and report internally.
  • Crisis Communications: Follow established protocols in the event of resort crisis.
  • Administration: Ensure up to date media lists, utilize email distribution platform, update media center, curate media gallery, assemble press kits and media gifts.

Competencies and Job Requirements :

  • Advanced/Expert level skiing/snowboarding
  • Exceptional writing skills, verbal communication skills and interpersonal communication
  • Ability to work in a dynamic environment
  • Extensive resort and winter sports knowledge
  • Discretion with sensitive matters and ability to distill complex information into easily understandable concepts
  • Proficiency with Microsoft Office suite and the ability to learn web content management system, email distribution system, remote on-camera interviews and social media
  • Ability to work weekends, holidays and flexibility related to travel, weather and crisis needs Able to work with minimal supervision

Physical Requirements :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and ski or snowboard. Must be capable of walking, standing, or skiing/ snowboarding 70% or more of a normal 8 hour work shift. Must be capable of occasionally carrying, lifting, pushing or pulling up to 25lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perceptions and the ability to adjust focus

Working Conditions:

Indoor/Outdoor: While performing the duties of this job, the employee will regularly be exposed to harsh outside weather conditions, including extreme cold and blizzard like conditions.

Hazardous Materials/Noise: The noise level in the workplace is usually moderate.

Equipment Used in Job: PC, general office equipment, radio, cameras

Education and Experience:

Required:

College degree in Communications, Marketing or English Some recreation, travel or winter sports work experience

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