We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to service promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

Requirements and skills

• At least 3+ years of proven professional work experience as marketing specialist or similar role;
• Thorough understanding of marketing elements (including digital marketing such as SEO/Social media etc.) and market research methods;
• Must be proficient in creating graphic content for social media channels (Instagram, Facebook, and Tiktok)
• Demonstrable experience in marketing data analytics and tools;
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite - proficiency in Adobe Premiere, Illustrator & Photoshop & Hubspot CRM) as well as applications (Web analytics, Google Adwords etc.);
• Knowledge of HTML, CSS and web development tools (an asset);
• Well-organized and detail oriented;
• Exceptional communication and writing skills;
• Experience shooting, and editing short videos (reels and youtube videos) is required

Assets:

Bilingual in Spanish as a second language

Salary & benefits:

Hring salary: $17-$20 per hour

• annual bonus based on meeting targets

Extended health benefits: After 6 months of employment

How to apply:

• Interested candidates must submit:
• Cover letter stating salary expectation
• Resume
• Portfolio

State in subject: Marketing Specialist - September 2022