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Overview

Foot Locker is looking for a Digital Marketing Manager to join our Marketing department, working towards the project management, execution, planning, and evaluation of all digital marketing campaigns. In this fast-paced environment, the Digital Marketing Manager will create and maintain digital marketing requests, working closely with the team on priorities and deadlines to ensure timely delivery of across digital marketing channels. The Digital Marketing Manager will also evaluate the success of digital marketing programs across different channels and support digital marketing planning.

Responsibilities

Digital Marketing Project Management

  • Create EPIC JIRA tickets to group individual related campaign tickets across marketing
  • Create and maintain Email Campaign tickets including direction and flow
  • Collect and input assets, product lists and site links per direction on tickets
  • Track ticket status via dashboards and calendars to ensure movement through the workflow; alert stakeholders of any roadblocks or action needed in order to hit deadlines
  • Update due dates and deployment dates as needed for stories that need to be pulled up or pushed out per the product/campaign launch calendar
  • Review content proofs to ensure that proofs match back to direction
  • Ability to understand how the marketing channels work (i.e. SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, etc.), and proactively supply information and details to stakeholders
  • Have a strong understanding of the different aspects of digital marketing and how/where they intersect in order to drive the best consistency and efficiency
  • Ability to see the full picture of processes in order to proactively manage execution

Digital Marketing Execution and Evaluation

  • Development and maintenance of digital marketing scorecards to analyze trends & create recommendations
  • Ensure OMNI marketing calendar is current and accurate for digital marketing programs
  • Coordinate targeted search engine, social media, display and affiliate advertising programs in both mobile and web with the digital marketing services team
  • Collaborate with CRM and retention marketing teams to align marketing efforts around driving app installs, email acquisition, and SMS subscribers
  • Support the planning and coordination of digital marketing content creation
  • Assist with asset management from internal photoshoots and vendor provided content- coordinating digital marketing selects, organizing images in the DAM (Adobe Assets), etc.
  • Collaborate with brand manager, social media manager and Geo marketing teams to create event awareness and drive store traffic through geo-targeted customer campaign
  • Coordinate the day-to-day execution of online campaigns across channels including (but not limited to): paid social, paid search, affiliate, and email
  • Daily/weekly review of JIRA calendar; alert team of what tickets are due for direction and final proof approval
  • Weekly review of sneaker launch calendars; make appropriate changes to the tickets to ensure we are tracking to the proper deadlines
  • Attendance in weekly team and vendor meetings, and regular review of marketing channel calendars, to keep on top of short and long term priorities
Qualifications

  • 3-5 years of experience in a corporate retail, eCommerce, marketing, media or project management type of role
  • Internship experience is acceptable here for recent college graduates
  • Knowledge of JIRA, or similar ticket management system strongly preferred
  • Excellent communication and organizational skills

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