At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.

S'more About The Team

We are looking for a data-savvy and self-motivated Senior Marketing Analyst to join our Marketing team and support the fast and sustainable growth of the HelloFresh and Chefs Plate businesses in Canada. The Senior Marketing Analyst helps drive the overall strategy and focus of the marketing team by leading complex data analysis and supporting the growth and mentorship of more junior team members in marketing analysis. Reporting to the Senior Manager of Retention & Analytics, you will generate business insights, lead roadmap development and be the key contact and voice for the marketing analytics function in Canada.

Lettuce Share What This Role Will Be Responsible For

  • Proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), and work with channel managers to implement insights and push initiatives forward.
  • Lead the review and scoping of data requests for the Retention & Marketing Analytics (R&A) Team, as well as broader roadmap development.
  • Lead large-scale analyses and deep dives that produce insights that drive transformative change for the organization and open up new business opportunities, including presentations to secure alignment with senior management globally and locally.
  • Play the role of driving the insights generated by the R&A team to tangible action and projects adopted by the rest of the marketing team.
  • Be the voice for the R&A marketing analytics function, supporting the local marketing team in understanding new metrics and teaching foundational analysis skills.
  • The key contact for the Global Marketing BI and other marketing analytics teams in other markets to drive cross-market collaboration, best practice sharing, and insights.
  • Support the local marketing team with forecasting, tracking, reporting on key metrics, and target development, as well as helping drive the overall marketing strategic planning cycle.
  • Actively support the marketing annual strategic planning process, from analysis to storytelling.

Sound a-peeling? Here's what we're looking for

  • 4+ years of experience in a highly analytical role in a top-tier company (bonus if you've worked in a Start-Up or in a high-growth environment)
  • Advanced abilities in Excel and SQL, along with requisite knowledge in other relevant languages (eg. python and R), as well as an ability to use statistical modeling techniques for robust analysis.
  • A strong business acumen and can translate insights into actionable recommendations that align with business objectives
  • Ability to support, mentor and work collaboratively with other junior team members to drive forward high quality and thoughtful analysis
  • Intellectual curiosity: you always want to know the ?why? and you go beyond the scope of a given assignment to get your answers
  • Motivated by challenging targets and are keen to tackle both the big projects and small tasks in order to grow the business
  • Highly collaborative and an excellent communicator: you distill and communicate complex solutions to a non-technical audience
  • Strong project management skills with an ability to prioritize according to highest business impact

Let's cut to the cheese, this is why you'll love it here

  • Box discount - 75% discount on weekly HelloFresh and Chefs Plate meal kits
  • Hybrid work model - flexible arrangement offering 50% remote work (learn more below!)
  • Trust & support - own your work and push your ideas from inception to execution
  • Growth & development - we support your career progression and provide learning and development opportunities
  • Work hard & have fun - we take our work seriously, but we don't take ourselves too seriously. From team socials to HQ Wellness Wednesdays, you'll have plenty of opportunity to experience the fun!
  • Our office - With comfy couches, an array of board games, a gorgeous rooftop patio, and more - we have it all! Did we mention that we also have an incredible test kitchen where delicious meals are constantly ready to be tasted?
  • Food puns - this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 1 day in office per week (or 4 days per month), with most teams in office between 2-3 days a week.

COVID-19 Vaccination Policy

The health and safety of all staff members at HelloFresh is our top priority. As such, we are committed to taking every reasonable precaution to protect the health and well-being of our employees against the risks of COVID-19.

Full vaccination against COVID-19 is proven to be a safe and effective tool in protecting our health and our communities. In support of this, we have adopted a COVID-19 Vaccination Policy requiring all staff members to be fully vaccinated in order to access the office or to attend a HelloFresh sanctioned event located outside of the office.

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company's commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn


Additional Information

Toronto, ON, Canada
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