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Welcome to the unexpected delight of plant-based exploration! We're the creators of a revolutionary cheese alternative that tastes, shreds, melts and stretches like traditional cheese. Today, as plant-based food grows in popularity, that spirit of innovation continues to inspire our team.

We believe in pioneering plant-based breakthroughs that delight people and planet. Our portfolio of great tasting foods provide an opportunity for everyone to gather around the table, whether you have food allergies, are flexitarian, vegan, vegetarian, or just plant-based curious!

We're one big family of food-loving Daiyans, and we're always on the lookout for people who share our passion, our vision, and our ability to make each other smile.


Reporting to the Chief Marketing Officer, the Director Marketing will be responsible for creating consumer demand for Daiya's products as well as contribute to formulating the long-term strategy for our top categories. The successful candidate will be a proven thought leader who is highly capable of leading teams to execute category building initiatives. This person is adept at providing leadership at levels and departments above, across and below theirs, and throughout the entire organization.

Job Responsibilities

  • Drive key results within business, brand & category: awareness, household penetration, margin & topline sales
  • Lead with Team, recommendations and execution of key business and marketing activities related to mining of consumer & category insights, product development, packaging, pricing, consumer and trade promotion, advertising including social media, market research plus cost savings and productivity initiatives.
  • Collaborate to develop annual business and marketing plans across multiple business platforms, with appropriate objectives, strategies, tactics, and rationale
  • Establish marketing and promotional expenditures. Set up controls to maintain financial commitments and post program results evaluation for forward recommendations.
  • Lead with Team product advertising and communications through development of clear briefs, exceptional creative, and efficient media plans.
  • Liaise with agency & vendor partners to support long-standing, effective partnerships including bi-yearly review.


  • Manage, mentor, and develop the Core Brand Category and Packaging Graphic Design Teams
  • Establish leadership and clear communication at all levels and departments throughout the entire organization.
  • Proven communication and effective ways of working with Sales & Business Development Teams
  • Work with marketing leadership & team to improve prioritized processes and workflows
  • Manage and coordinate efforts of functional groups on key initiatives

What Will Make You Successful In This Role

  • 10+ years experience in the consumer-packaged goods industry is required. Food industry is preferred.
  • Bachelor's degree in Business, Marketing or equivalent. MBA preferred
  • Team player with ability and willingness to accept and provide feedback
  • Enthusiastic and engaging along with a passion to support of team culture and for natural food products
  • Sound strategic business management with demonstrated results.
  • Demonstrated success in developing and launching new products, ideally in new brand portfolio categories.
  • Strong understanding of omni-channel marketing and demonstrated success of brand building across platforms
  • Demonstrated proficiency using syndicated data: IRI, SPINS or Nielsen


  • Competitive compensation
  • Extended Health benefits fully paid by Daiya for your family
  • 3 weeks' vacation
  • Flex days
  • RRSP matching your retirement contributions
  • Annual personal health and wellness fund
  • Fun and creative environment
  • Inspiring and innovative work
  • Smart and passionate teams
  • Making people and the planet a healthier place

At Daiya Foods, we are committed to fostering a diverse, inclusive, and equitable work environment, one in which employees can bring their whole selves to work everyday. We welcome and celebrate differences because we believe a multitude of perspectives fosters innovation and will help us achieve our vision.

Daiya Foods is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We are committed to building a representative workforce and encourage applications reflecting diversity of sex, sexual orientation, gender identify or expression, racialization or ancestry, disability, religion, marital or family status, age and/or status as a First Nation, Metis, Inuit, or Indigenous person. We endeavor to recruit, develop, and retain the best talent from a diverse candidate pool and truly believe that diversity, equity, and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well!

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