161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Head of Marketing

Position Summary

Our Marketing team combines both Performance Marketing and Brand Strategy/Campaigns into a single centre of excellence! This cross functional team of 15+ associates spans Brand Strategy, Data Science, Process Management, and more. Our Head of Marketing will lead this team, further develop our marketing culture, and partner closely with peers throughout the business to drive Capital One Canada's growth. We are excited about our future, and we need your help to get there!

On the Performance Marketing side, the team is focused on applying analytical rigour to an ever-changing digital marketing landscape. This includes our search, display and affiliate marketing programs. On the Brand side, this includes all upper funnel work - from strategy through media planning through execution - across market research, online video, out of home, podcasts, social and content marketing, and more. Our Brand team is also at the helm of our Corporate Social Responsibility work, focused on financial inclusion for women. On both sides, we leverage a team of strategic partners outside of Capital One to bring our vision to life.

More specifically, the Head of Marketing position includes:

  • Leading a talented, cross-functional team ranging from Associate to Senior Manager who cover the full funnel of marketing
  • Acting as an analytical marketing coach to the existing leaders and associates on the team
  • Helping to shape the business and brand strategy for Capital One Canada
  • Effectively partnering with leaders in product, technology, design, creative, operations, and more to deliver best-in-class products and services that delight Canadian prospects and customers
  • As a Director, you will be a member of our Canadian Business Leadership Team (BLT). This means playing a leadership role within Capital One Canada, contributing to shaping our organizational culture, priorities and more. To give you a flavour of the BLT (pun intended!), recent topics that the group has focused on include associate engagement, growth priorities, and more

Who We Are Looking For

We are looking for someone talented and passionate to join our team. And we don't say that lightly. We have an awesome (and growing) team in place already and we know that the best want to work for the best!

We are looking for:

  • A passionate leader with experience in 1) performance marketing, including strategy, execution and measurement and 2) brand strategy and campaign execution
  • We know there are some folks who ?don't do numbers,? and we want to be up front: this won't be the role for you! We are a data driven company obsessed with measurement
  • Strong creative/marketing intuition and a proven track record of achieving key in-market results
  • Strong communication skills, both verbal and written; this role involves collaborating with peers, presenting to the Senior Leadership Team, coaching others, and more. Storytelling is a key component of the gig
  • Exceptional people leadership skills with a track record of leading teams (and ideally teams of teams). This includes an uncompromising passion for diversity and inclusion
  • At least 10 years of relevant work experience, including 5 years of team/people leadership
  • Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at via Isarta . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email via Isarta

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).


Additional Information

Toronto, ON, Canada
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