I have recently partnered with an exciting FinTech company within the Crypto trading space. With recent funding, the client is looking to scale up rapidly in 2023. The client is looking for an enthusiastic and talented VP of Marketing candidate to join their fast-growing team. If you come from a B2B or B2C, FinTech or financial services background, this is the role for you!
The VP of Marketing is responsible for building a brand for a company expected to grow into a billion-dollar FinTech business. They need a creative, enthusiastic and innovative individual who can build a marketing team and work through external relationships to promote their brand through multiple marketing channels.
- Build out a marketing department that focuses on the end-to-end marketing process, making sure dollars spent equates to brand recognition and closed sales
- Own the full marketing campaign lifecycle from ideation to execution and reporting
- Create brand awareness through several different channels including social media, publications, rankings, and other creative avenues
- Be the ultimate advocate for their Clients and Partners. Keep them informed of all platform improvements, integration opportunities, and creation/management of all incentive programs
- Daily review and refinement of KPIs and sales funnels
- Work with Ops leaders to improve results from marketing efforts
- Own and lead all Marketing efforts for their branded products
- 7+ years' experience as a Marketer, in a fast-growing B2B/B2C Crypto, FinTech or Financial Services company.
- Experience building out a brand for a company that exhibited strong growth during your tenure
- Experience managing a marketing team
- Strong experience with copywriting, email marketing, social media marketing, and marketing automation tools
- Solid experience road mapping and marketing planning for digital media outlets
- Extensive experience creating and executing marketing campaigns from concept to completion
- Strong analytical skills, pipeline management, KPI creation and tracking methodologies
- Must be team oriented and hands on
· Join a start-up infused with new energy to accelerate growth across all markets globally.
· Be a part of an agile and supportive team of people who have technically outstanding backgrounds.
· Equity in a company that you are helping to build.
If the above description sounds like you then we'd love to hear from you! Please click on the ?Easy Apply? button at the top of this page and follow the instructions to send us your application.
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