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Top Hat's dynamic courseware empowers educators and students by delivering personalized, meaningful and equitable learning in every course. Providing educators with interactive course content, tools, assessment capabilities, and insights in a single, easy-to-use application.

Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class, in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students?

Top Hat is looking for a Lifecycle Marketing Specialist to strategize, create and launch educator and student marketing programs to nurture, acquire and retain existing and prospective customers.

In this role, you will:

  • Work with marketing team members to develop and implement programs for email, in-app, and other digital marketing channels for all of our product lines
  • Develop and execute email nurture programs to ensure leads and customers are moving through the funnel efficiently
  • Help execute on existing email marketing programs by writing, building, and designing emails as necessary
  • Run channel A/B tests to optimize program performance and report on results
  • Play a key role in the strategy and application of an advanced segmentation strategy
  • Help maintain database hygiene and support the team's requests for various segmentation tasks
  • Measure, analyze, and report on program performance and share actionable insights to drive ongoing improvements
  • Use data and insights to drive design and copy iterations to continuously improve channel performance
  • Work cross-functionally with our Marketing Operations, Brand and Creative, and Product Marketing teams
You have:
  • 1-3 years marketing experience (SaaS is a plus)
  • You have hands-on experience in a marketing automation platform (Salesforce Marketing Cloud, Hubspot, Eloqua, Pardot)
  • Strong fundamentals in email and in-app marketing, with an eye for optimized program performance and design
  • An understanding of front-end development languages, mainly HTML & CSS
  • The discipline to follow a QA process to ensure successful campaign & program launches
  • The ability to put the customer experience at the forefront of everything by minimizing friction and creating an exceptional experience
  • An eye for good copy that compels, engages and converts an audience
  • Why team members love working at Top Hat :

*A noble mission that creates meaningful, fulfilling work

*A team that cares deeply for customers and for each other

*We're a company of invested owners - every Top Hatter receives stock options

*Professional learning and development for all role levels

*An awesome and welcoming Toronto HQ, and a growing sales hub in Austin, Texas

*Competitive health benefits that start on day one

*A management team focused on performance, growth, engagement and connection

*Our winning strategy and market potential

*Innovative PTO policy with lots of time and space for self-care

*Passionate customers that believe in us-and what we do

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