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As part of our Digital, Connectivity Experience team, you’ll enjoy the opportunity to advance with a truly dynamic family, and a company recently claiming 3rd in the ‘Top 10 Canadian Brands of All Time’ Global News rankings. You’ll learn to work with broad-ranging cultural dynamics and enhance the experience through travel to offices worldwide. What’s more, you’ll interact with global industry leaders and key partners such as Google and Facebook. Best of all, you’ll come to experience world-class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting powersports family.


BRP seeks someone who can bring the emotions of riding our products to life online through compelling social content to activate social communities. This is your opportunity to carry BRP in new social playgrounds.

As the Global Social Manager, you will work in collaboration with the BRP brands team and lead creative agency, to guide our global community through best in class social Strategy & execution. You’ll be responsible for strategizing how we tell our story in the social sphere and will help ensure our community is up to date on the latest product features and functionality, while highlighting key brand moments. You will also be responsible for identifying and activating leaders, influencers, and passionate communities with shared interests.

We are looking for someone who appreciates the value of punchy language and bold brevity, but knows how to navigate a tweetstorm. This role is a nuanced and powerful opportunity to help drive and amplify the voice of BRP and more importantly, the voices of our customers.


  • Own the development of an operational framework to execute a world-class social media strategy that engages, drives conversation and strengthens relationships with target audiences worldwide
  • Acts as a catalyst and is accountable for: Structure, Processes, Global Social framework, guidelines
  • Establish and maintain a social media best practices mindset to ensure a compelling and consistent brand experience with our customers
  • Ensure all Business unit follow the social guidelines and processes established
  • Developed turn-key program for the brand team to roll-out 
  • Coach and mentor content strategists on social communication best practices
  • Stay abreast of evolving trends, best practices, and tools for social media
  • Manage and advise on vendors, tools and platforms as necessary, adding a level of rigor and problem solving to vendor and technology investment
  • Share best practices to the creative agency to create engaging assets (photos,GIFs, videos, etc.)
  • Owner of all social media properties
  • Super admin on all tools and properties
  • Audits social properties periodically
  • Monitor and evaluate the health of current social media channels.
  • Help establish standards for measurement, tools and analytics


  • You rarely miss a posting opportunity, and are a social-saavy media maven
  • 8+ years’ experience in social media, delivering smart and effective corporate strategy and operations – preferably in a global organization; agency or consulting background a strong plus
  • You are an unbiased and inspired content creator, sharp curator and strategic comms expert with strong news judgment and a knack for sourcing the best.
  • Highly detailed and organized; project management experience a plus
  • A passion for process and expertise for helping organizations build foundations for social media success
  • Both a strategic thinker and a tactical executor, with a roll-up-your-sleeves bias for action 
  • A data geek, who leverages meaningful metrics to inform content plans and programs.
  • Experience with vendor and agency management
  • Corporate comms experience preferred.


Let’s start with a strong foundation — You want it, we have it:

  • Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
  • Generous paid time away: winding down is as important as creating the future of recreational products.  
  • Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered. 
  • Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs. 
  • Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

What about some feel good extras: 

  • Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you. 
  • Summer schedule: time flies at BRP, so we hit pause to enjoy it.
  • Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
  • Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
  • Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.


We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. 

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