ABOUT THIS ROLE:
This is a full-time, 12-month term contract Marketing & Events Operations Assistant role for a maternity leave replacement. Start Date: June 3rd, 2023
POSITION OVERVIEW :
The Marketing & Events Operations Assistant will oversee the ATC's organizational marketing plan and outreach efforts and assist the CEO in coordinating all-marketing and sponsorship efforts related to the upcoming Calgary National Bank Challenger. The Marketing & Events Operations Assistant will report directly to the CEO of the OSTEN & VICTOR Alberta Tennis Centre. This position also works closely with the Tennis Director, Operations Manager, Accountant, Manager of Club Administration, and other staff members as directed by the CEO.
KEY JOB RESPONSIBILITIES:
MEMBERSHIP, COMMUNICATIONS AND OUTREACH
? Manage membership and participant communications including responding to member queries and the production and inventory of membership and marketing material e.g., letters, memos, press releases, newsletters, e-blasts and brochures.
? Assist in the development of outreach and recruitment marketing materials and strategies to attract new members and ensure membership renewal of current members and program participants.
? Manage and coordinate the production of promotional materials for ATC events, including the Calgary National Bank Challenger and other fundraising and community outreach and networking events.
? Support the CEO and Tennis Director in developing various materials, both electronic and hard copy.
? Receive and complete marketing requests forms from other team members - support departments with internal/external communication, marketing, and promotional needs.
? Coordinate with outside printers and colleagues when necessary.
? Review finalized material and proofreading.
? Strengthen brand communication through digital storytelling, contests, and other marketing avenues.
? Creating various communications and marketing materials and advertising (internal & external)
COMMUNICATIONS & MARKETING
? Manage and grow ATC social media & e-newsletter engagement and platform, monitor technology trends.
? Manage mailing lists, email database and e-newsletter and use marketing software to develop effective marketing campaigns that target relevant audiences.
? Collaborate on marketing ideas and opportunities with the ATC Team; assist with partnership proposals as required by the CEO and/or Tennis Director.
? Assist in creation and execution of all key promotional material (print, digital and video) campaigns for ATC including annual report, official communications to members and program participants and its events (e.g., Calgary National Bank Challenger and more).
WEBSITE / SOCIAL MEDIA
? Coordinate website and ensure all content is up to date, measuring the reach of specific website content and ensuring the website performs at optimal capacity to support the ATC mission, outreach strategies and events.
? Serve as point-of-contact for website posting requests and website updates are fulfilled in a timely manner.
? Develop and execute email marketing campaigns (newsletter, event invitations, social media posts).
? Maintain website SEO, keep track of analytics. Monitor and evaluate emerging technology and platforms.
? Develop and execute multimedia-based social media campaigns, using relevant effective tools and platforms.
? Manage social media accounts and workflow, keep track of analytics, and respond to comments and story posts.
? Ensure the ATC brand is amplified in all social media channels where ATC is present, monitor comments, keep track of analytics.
? Create a wide range of graphics and layouts for signage, print materials, website and social media (Instagram, Facebook & Twitter). Create social media content, scheduling and posting using Facebook Business Suite.
? Maintain an online presence for comment response.
? Maintain ATC and Calgary National Bank Challenger brand standards.
EVENT OPERATIONS SUPPORT
? Provide a supporting role in the organization of the Calgary National Bank Challenger by supporting the CEO in a variety of areas including, but not limited to sponsor activation, marketing, communications, and event promotional campaigns.
? Play a lead role in ensure all marketing and advertising campaigns are delivered successfully.
? Manage and update the ATC and Calgary National Bank Challenger website, including implementing regular content updates and ensuring the content is current.
? Coordinate social media volunteer team for Challenger event 2023 including designing templates for posts and stories; coordinating schedules and creating posts/stories leading up to the event.
? Design marketing materials print and digital for 2023 and the following year 2024
? Coordinate and manage ticketing site (Showpass) for the Calgary National Bank Challenger.
? From time-to-time, other duties may be requested by the CEO.
SKILLS & QUALIFICATIONS REQUIRED:
? Bachelor's degree in marketing, Communications, Sport Management, Digital Media, Graphic Design, Graphic Arts or a related discipline.
? Experience writing, editing, managing social media projects, and developing images and videos for online platforms.
? Experience in graphic design, content management systems, experience with all social media platforms
? Outstanding communications skills both written and oral
? Willing to work some evenings/weekends as required.
? 2 to 3 years' experience working in an office environment.
? Computer literacy is essential with proficiency in Outlook and Microsoft Office Applications (Word, Excel and Powerpoint). Mac system/software.
? Computer literacy in Adobe Creative Suite Products (Reader, Illustrator, InDesign, Photoshop) are essential.
? Experience with web-based systems that are role based and essential: Club Automation, Mail Chimp, Canva or other and website software.
? Execute fast-turnaround design requests as required.
? Have the patience to go through the design process and provide revisions.
? Be able to accept/receive feedback from ATC Management Team and then apply it.
? Ability to manage several projects at once and work within tight deadlines without compromising quality.
? Ability to work with other designers/creative thinkers and collaborate to come up with the best creative solutions.
? Passion for design and ability to conceptualize out-of-the-box ideas.
? Ability to work independently and with a team.
HOW TO APPLY:
Submit resumes and a cover letter as well as your salary requirements by email via Isarta
The OSTEN & VICTOR Alberta Tennis Centre is an equal opportunity employer committed to creating an inclusive work environment. We thank all applicants, however only those selected for an interview will be contacted.