About the OpportunityJob Type : Fixed Term Contractor Contract duration : 11 months. Application Deadline: 11 November 2023
Title Marketing Manager - Global Platform Solutions
Department Global Communications & Engagement
Reports To Senior Manager
We're proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our Core Engagement team and feel like you're part of something bigger.
About your team
Core Engagement is part of our Global Communications & Engagement team supporting the Fidelity Workplace Investing business with digitally led, integrated and engaging communications programmes. Our goal is to provide an outstanding experience for our clients, trustees, and members. The team partners and consults with clients to develop and deliver transparent and effective retirement and holistic financial wellness communication strategies that tangibly meet client objectives, advance the employee value proposition, and contribute to employee behaviour change through increased engagement. Our member communication strategies are built on customer obsession and our aim is to engage members through insight led, effective, creative, and innovative outcome based emotional communications, which aim to improve members' financial capability and confidence leading to better financial wellness and retirement outcomes.
About your role
We are looking for a passionate Marketing Manager to join the Core Engagement team on a fixed-term contract for 12 months. The focus of the role is to plan, create and deliver integrated member campaigns as part of our member engagement programme, and to support the rollout of new and enhanced propositions to members. The role will include delivering multi-channel campaigns, on and offline, using behaviourally led targeting and segmentation. The campaigns will educate and engage our members to help them achieve better financial outcomes. Being able to evaluate and measure these activities to drive improved returns from engagement spend is critical to success. The role is part of a community of passionate communicators that span functional and central teams. The role works closely with Core Engagement colleagues and stakeholders from multidisciplinary teams across the business to shape activity and build impactful and effective communication plans.
Experienced, results driven, financial services marketer with broad marketing skills (campaign management, analytical, creative development, and an eye for detail)
Strong pensions and/or investment product knowledge
Experience in developing briefs, especially for digital channels, used for B2C communications
Ability to work with key stakeholders, understand their needs, and deliver high-quality marketing programmes
Attention to detail and the ability to understand diverse, detailed, and technical information, distil it into key messages and deliver on time, on brand and on budget
Ability to manage multiple projects at any given time and prioritise workload according to delivery dates
Analytical & process-oriented approach to support evidence-based marketing & evolve best-practices
Good influencing and communication skills to develop effective relationships with key stakeholders
Energy, enthusiasm, and resilience to work under pressure
Clear understanding of the UK regulatory framework as it influences Fidelity, clients, and marketing as a function
For starters, we'll offer you a comprehensive benefits package. We'll value your wellbeing and support your development. And we'll be as flexible as we can about where and when you work - finding a balance that works for all of us. It's all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
As an international financial services organisation, we are in-scope of international regulations in the way that we carry out our work. This position is involved in work that is regulated by the FCA and/or the PRA and their Individual Conduct Rules (COCON) apply to it, along with any other regulation. We provide training on COCON and how it affects our employees. More information about COCON can be found in the Employment Handbook.