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Reporting to the Executive Director, the Communications Manager will lead the development and implementation of strategic communications plans and marketing activities. You will use your relationship-building, community engagement, and storytelling experience to ensure Caregivers Alberta is well represented in communities throughout Alberta. This position will help advance the profile and image of Caregivers Alberta among a diverse audience that includes caregivers, healthcare professionals, nonprofit organizations, media, volunteers, government, and the community at large. As a member of the Leadership Team, you will provide communications counsel, safeguard our brand and reputation, oversee issues management, and lead all media relations activities.

Key Responsibilities 1 : Communications (50%)

  • Develop an annual communications plan
  • Identify and operationalize community engagement opportunities, such as tradeshows, speaking engagements, etc.
  • Deliver presentations to community organizations to inform communities about Caregivers Alberta
  • Identify emerging issues and develop key messages to support Caregivers Alberta's reputation
  • Respond to communication-related issues in a timely manner
  • Collaborate with stakeholders to develop joint communications initiatives
  • Oversee the development of various communications initiatives, such as websites, social media, media releases, factsheets, community updates, newsletters and email marketing campaigns, annual reports, etc.
  • Schedule and coordinate media interviews and press conferences
  • Lead and mentor communication interns and co-op students
  • Plan and manage the design, content, and production of brochures, annual reports, program-related materials, and corporate videos
  • Overall responsibility for website content and design
  • Overall responsibility for social media content and presence, including monitoring comments and issues

Key Responsibilities 2 : Marketing (30%)

  • Promote our programs and services at community events
  • Advertise our programs and services in media and on online platforms such as Facebook and LinkedIn to reach caregivers throughout Alberta
  • Plan and coordinate the design, production, and distribution of all marketing materials

Key Responsibilities 3 : Other duties (20%)

  • Support the planning and implementation of a biennial conference
  • Provide expert counsel to the Executive Director and Operations Team

Qualifications - Minimum and Preferred (Education, Certification, Degree, Concentration, Skills, Knowledge, etc.):

  • Bachelor's degree in English, Journalism, or Communications
  • Minimum 3 years' experience in a communications role
  • Strong knowledge and understanding of current trends in digital media/social media
  • Demonstrated ability to develop relationships with stakeholders
  • Ability to respond appropriately in pressure situations with a calm and steady demeanor
  • Supervisory experience would be considered an asset
  • Culture-builder
  • Ability to work collaboratively, develop and sustain interpersonal relationships with internal and external stakeholders
  • An ability to simultaneously and successfully handle multiple competing files and shifting priorities and deadlines
  • Excellent verbal and written and editing communication skills with strong attention to detail
  • Experience with public presentations would be considered an asset
  • Working knowledge of Adobe, Canva, email marketing software and CRM tools such as Salesforce would be considered an asset
  • Strong computer skills in Word, Excel and PowerPoint

Use of reliable vehicle with valid license and insurance and Police Records Check

Some travel within the province may be required

Occasional evening and weekend work required

Additional Information

Edmonton, AB, Canada
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