Under the supervision of the Marketing Director, the Brand Manager responsibilities are to ensure the coherence of our two brands, Garneau and Sugoi. He/she must know how to follow their evolution, determine the needs and different expectations of their customers or future consumers. In addition, he/she is responsible for the continuity, creation, management and implementation of the brands. He/she will also be required to analyze internal processes in order to propose improvements on an ongoing basis.

Here's what's in it for you!

• Act as contact person for brand-related marketing, product packaging and brand approvals;
• Ensure adherence to brand guidelines for all processes;
• Develop the strategic and creative process for marketing campaigns as well as communication strategies for the brand;
• Create marketing and communication strategies with the marketing, sales and product development team based on consumer data analysis;
• Participate in the creation and implementation of launch plans designed to maximize brand awareness, visibility and profitability;
• Help define positioning, target consumers and key messages through strategic research and analysis;
• Develop and share market trends and industry benchmarks, as well as competitors;
• Analyze market trends, assess new opportunities and ensure product launch accordingly;
• Create and analyze sales reports on a weekly basis;
• Participate in developing and monitoring the budget required to implement plans;
• Any other task requested by your immediate superior.

Requirements :

• College or university degree in marketing, communications or other relevant field;
• At least 5 years marketing experience in the retail industry;
• A committed profile who likes to be in the action;
• Experience in developing and improving product packaging;
• Advanced or bilingual English/French (written and spoken);
• Entrepreneurial spirit, sense of responsibility and autonomy;
• Be well organized and structured in the way you work;
• Ability to express one's own ideas and to receive those of others;
• Good team spirit;
• Knowledge of the retail industry in Canada and the United States;
• Experience in the sports industry (an asset);
• Be able to change a flat tire on a bike or wax cross-country skis (an asset) 😊

Here's what we have to offer:

• 37.50-hour work week
• Flexible hours and summer schedule
• Hybrid teleworking policy
• Paid day off on your birthday
• Generous vacation program and additional vacations during the holiday season
• 5 PTO days per year
• Group pension plan with company contribution
• Group insurance program, telemedicine, flexible health management account, and much more!
• Access to a free gym and showers
• Free parking
• Employee and family discounts on our Louis Garneau, Sugoi and Sombrio brands
• Borrowing program for bikes, snowshoes and fat bikes
• Free coffee, community garden, gazebo, pizza oven and much more!