Are you looking for a stimulating, friendly work environment that is focused on human values?

Our Vice President of Marketing and Customer Experience is looking for a Growth Marketing Director to contribute to the development and radiance of Kaleido.

Your mission will be to develop and promote the growth marketing strategy of the company, mainly digital. You will be responsible for media buying, content strategy, SEO, and relationship marketing.

 To enjoy this role, you must:

• Show excellent ability in implementing digital strategies, decision-making, planning, process management, and agility;
• Value collaboration, customer orientation, development and mobilization of talent with a strong results orientation;
• Possess excellent interpersonal skills and ability to influence with enthusiasm;

You will have to:

• Lead and inspire a multidisciplinary team composed of marketing advisors, a content officer, a community manager, an SEO expert and a graphic designer;
• Supervise the implementation, management, measurement, and optimization of the content marketing plan; define and monitor the annual activity calendar;
• Supervise the implementation, management, measurement, and optimization of the acquisition plan (lead generation) and customer loyalty;
• Supervise activities, including budget planning, prioritization, message development, test planning, activation, performance analysis and optimization;
• Ensure the creation and implementation of online advertising campaigns (social media, programmatic, Google Ads), in collaboration with the media agency, and/or any other marketing activity;
• Develop and disseminate the most effective methods to promote a digital culture focused on innovation, performance, and continuous improvement within the teams.

You possess:

• A Bachelor's degree in marketing or equivalent;
• Mastery of technological environments and software, including the office suite, Salesforce Marketing Cloud, Google Analytics;
• Experience in managing a digital marketing team and project management;
• Experience in the financial field, a significant asset;
• From 6 to 9 years of relevant experience, including 5 years in management;
• A very good command of French and English, both spoken and written.

Are you the person we are looking for to join our Marketing and Customer Experience team?

Working at Kaleido means having access to competitive working conditions, a wide range of social benefits and a dynamic environment, all while participating in a philanthropic mission: to facilitate the achievement of each child's full potential by accompanying them on their journey to invent tomorrow's society.