JOB PURPOSE

Provide leadership and strategic direction in the development and implementation of United Way's brand and public awareness strategies. Uses a strong generalist skill set in marketing and communications to provide services to variance departments.

SUMMARY OF DUTIES AND RESPONSIBILITIES

• Supports the Director of Marketing in brand promotion. Assists in the development and implementation of an effective brand strategy
• Develops on brand- fundraising collateral, digital marketing tools and surveys, and determines marketing messages for all campaign related initiatives.
• Develops, integrates and executes effective marketing campaigns that support United Way of Lower Mainland's work, including website optimization, video production, and mobile and online campaigns to engage and attract new donors.
• Manages annual surveys on brand awareness.
• Writes compelling and persuasive copy for a variety of channels and formats (blogs, websites, social media, and marketing collateral)
• Supports consistency of United Way and any related messaging is easily understood and integrated throughout the organization and externally.
• Leads contents development for uwlm.ca.
• Partners closely with internal teams ensuring strategies are aligned to effectively deliver against KPI's and ensures relevant business goals are factored into marketing and communication projects.
• In collaboration with BI team measures key statistics and analytics for digital platforms; interprets data and gain insights to continuously improve results.
• Manages digital vendor relationship. Support the director in the selection of vendors and negotiation of terms.

QUALIFICATION AND REQUIREMENTS

• Two years diploma in marketing or equivalent
• Three (3) years experience in marketing and communications with a minimum of two years in brand marketing
• Experience with in a non-profit or fundraising organization
• Proven track record of developing and executing successful marketing communications strategies, campaigns and events
• Skilled storyteller with highly developed writing and editing skills
• Experience in developing brand campaigns and measuring effectiveness
• Professional experience using social media for B2B marketing and business growth, and understanding of industry trends and e-commerce web tools; understanding of SEO concepts; familiarity with Google Apps and Google Analytics
• Proven organizational skills and the ability to multi-task and work under pressure to meet tight timelines with great accuracy and attention to detail
• Excellent presentation and analytical skills
• Able to interpret and translate data into actionable steps
• Establishes long-term, collaborative relationships built on trust, respect and humility and openness
• Takes initiatives and learns new concepts and skills
• Some hours outside business hours to attend meetings and events.

CHARACTERISTICS

For success at UWLM and in this role, certain demonstrable characteristics will be required:

• A commitment to building healthy, caring and inclusive communities, internally and externally
• Curiosity and Courage
• A Can-Do attitude and willingness to creatively problem solve
• Drive to succeed as an individual and as a team member
• Ability to navigate ambiguity and comfortably operate in it Models and fosters behaviour that establishes an empowered, determined, and united culture.