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The Director Sales & Marketing is a key member of the leadership team in Canada accountable for product sales performance in a particular region, including developing and retaining a high performing team that consistently delivers results. This role will also be accountable for the development of commercial promotional deliverables to ensure the successful launch of products and maximize product potential across the portfolio.

The Director, Sales & Marketing will report to the General Manager, Canada and is expected to be an exceptional oncology sales and marketing leader with a demonstrated track record of success in Canadian markets


Sales Accountabilities:

  • Establish sales and profit goals for assigned geographic area based on national sales plan
  • Ensure all goals for the region are met or exceeded; perform quarterly business reviews and provide leadership and strategic direction to achieve performance objectives
  • Participate in development and implementation of sales strategy and tactics
  • Ensure regional resources are appropriately allocated in order to meet goals and targets
  • Develop regional operating budget and ensure fiscal targets are met
  • Encourage ownership, accountability, initiative, and engagement within the entire regional team by regularly communicating Seattle Genetics' vision, business objectives, performance outcomes, and future action steps
  • Develop and continue to improve all levels of regional sales team through mentoring, coaching, and continuous feedback
  • Review and analyze performance metrics to identify trends and opportunities to improve performance

Marketing Accountabilities:

  • Develop strategy, brand planning, positioning, messaging, brand name work and brand imagery
  • Develop and deliver insights on external environment, including competitive landscape, payer/reimbursement requirements, and unmet medical needs
  • Identify and develop key opinion leaders
  • Provide commercial feedback to impact formulation and packaging development decisions
  • Work with the Global Market Insights team to develop forecasting assumptions and models
  • Complete market opportunity assessments and make recommendations on future indications
  • Drive all commercial considerations of biomarker identification and companion diagnostic development
  • Partner with Medical Affairs on publication planning and medical education strategies
  • Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies


  • Minimum of 7 years of experience in pharmaceutical sales or healthcare with a proven record of high performance and consistent results.At least 3
  • 5 years of oncology sales management experience and at least 3 years of marketing responsibilities
  • Demonstrated leadership capabilities, including building and maintaining a high performing team in sales and/or marketing
  • Thorough understanding of customer segments and country/regional market dynamics within therapeutic area. Strong knowledge of all oncology market segments including disease state pathways, national guidelines and formulary processes
  • Skilled in professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, acting with a sense of urgency, and a demonstrated passion for the science of oncology and helping patients with cancer
  • Effective presentation and influencing skills up, down and across the organization are required
  • Experience effectively managing budgets and allocating resources is required
  • Strong competencies in strategic thinking and effective project management preferred
  • A minimum of 40% travel is required. Evening and weekend work is necessary to meet business and customer needs


  • Bachelor's degree required

Seattle Genetics is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, age, gender identity, sexual orientation, color, religion, sex, marital status, national origin, protected veteran status, disability status, or any other status protected by federal, state, or local law.