You are a demand marketing leader, with strong SaaS experience and passion in building high performance programs and strong partnerships across teams. You have a proven record of translating business objectives into demand gen tactics and campaigns that drive pipeline and revenue growth. You are able to quickly understand the needs of customers and prospects and translate them into compelling demand strategies across industries and personas. You have built strong partnerships in your past roles, allowing you to win mindshare and credibility across diverse sales, content, product, and operations teams. You are able to successfully manage near term sales-enablement programs while also focusing on long term marketing awareness programs.

JOB RESPONSIBILITIES:

• Work closely with and enable Sales and Customer Success teams to ensure that the marketing campaigns are implemented and optimized, focusing on quality rather than quantity
• Meet regularly with regional sales RVP to determine campaign prioritization and potential revenue impact
• Identify content and channel gaps in customer journey, work with the Content team to develop long form content, create short form content and assets
• Monitor and collaborate with sales to ensure all marketing generated activities are being handled by the appropriate sales resources in a timely manner
• Identify, plan, and execute physical events, virtual events, and webinars. Develop event and speaker materials, and where needed act as host/mediator
• Work with Marketing Operations CoE to track, measure and evaluate program effectiveness/ROI and improve every marketing campaign
• Develop, implement, and manage a variety of marketing campaigns that promote the products and services of Vision Critical
• Optimize the marketing conversion paths
• Optimize lead-to-customer conversion rate
• Increase the marketing funnel efficiencies
• Increase qualified marketing leads and conversion rates for the sales team.
• Manage the expense and budget of campaigns, and estimate monthly lead volume and cost

REQUIREMENTS:

• 5+ years of SaaS or tech marketing experience. Bachelor's Degree in Marketing or 5-7 years in related fields required. Specific experience with B2B marketing is most desirable.
• Ability to think strategically and align multiple stakeholders' groups
• Demonstrable experience with email marketing, lead generation and account based marketing
• Highly creative with excellent analytical abilities
• Strong analytical skills and the ability to analyze data
• Excellent written and verbal communication skills
• Knowledge of marketing platforms that include but not limited to CMS, CRM systems (Salesforce, HubSpot, Google Analytics, DemandBase)
• Excellent copywriting and copy editing skills.

Ready to join our team?

Please note that due to the high volume of applications received, only short-listed candidates will be contacted.

We know there are many options in the marketplace and want to sincerely thank you for your interest, and taking the time to apply to Vision Critical.