The Company

PSI Engineering manufactures and integrates automated pack and sortation systems for high volume warehouse and distribution centers who serve the business to consumer (B2C) market, drastically improving throughput and accuracy while reducing labor costs.

We are seeking a talented Digital Marketing Specialist. As Digital Marketing Specialist, you design, create, and deliver digital marketing programs to support expansion and growth of the company's services and products. You are responsible for online advertising and events, web site strategy and design, and digital content. You work closely with demand generation, communications, and product marketing teams to attract, convert and accelerate buyers through the sales process.

In Your Role, You Will

• Manage and optimize the psiengineering.com website, work with marketing and product management teams to expand website content, align with branding, and create compelling CTA and landing pages
• Identify and source new digital strategies and tools that create online lead conversions such as website AI chat engines
• Develop online content and programs that improve organic search rankings and maximize the investment in search engine optimization (SEO).
• Create targeted social advertising (such as LinkedIn, Facebook and Twitter) campaigns, search engine marketing (SEM) display and retargeting campaigns, and content syndication via third parties to create awareness and generate leads
• Work with demand gen team to develop webinar events, create landing pages and CTA that generate conversions and capture lead data across marketing channels
• Create digital content assets such as videos, in conjunction with marketing colleagues, that align with the buying cycles and personas
• Manage and report on PSI's online footprint including listings on 3rd party websites such as partners and industry associations
• Work with PR/communications to manage social networking landing pages including LinkedIn, Twitter, Facebook, Youtube
• Source and manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules
• Measure, analyze and report on website analytics and SEM campaign reporting

Skills

• Experience: 2-3 Years of Experience in Digital Marketing
• Marketing degree / Diploma in Graphics related field
• Strong written and verbal communication skills
• Project planning and management
• Strong knowledge of SEO and SEM approaches
• Experience executing paid social media campaigns
• A knowledge of manufactured products in warehouse or 3PL facilities.

Experience With Tools Such As

• Website analytics, SEM and SEO measurement tools
• Web development and content management systems
• Social media measurement tools and platforms
• Knowledge of video and picture editing software such as Adobe

PSI Engineering will provide the successful candidate with an above average compensation package and career opportunities. PSI is committed to fair and equitable recruiting practices in accordance with the Accessibility for Ontarians with Disability Act (AODA). Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed.

PSI is an equal opportunity employer and we would like to thank all applicants for their interest. We will contact qualified candidates for an interview.